Greystripe’s iAd-Like “Immersion Ad” For Buick Boosts Purchase Intent By 35%, Shows 3.9% CTR
Greystripe recently commissioned comScore for a brand lift study of a recent mobile advertising campaign for Buick, which proved to…
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Greystripe Sees 200% Growth Spike For “iFlash” Ads Following iAds Announcement
Even though sticker shock is weighing down excitement for the upcoming launch of Apple’s iAd mobile advertising platform, other providers…
Greystripe CEO: “Open or Not, Apple’s Flash Ban Creates Huge Issues For Advertisers”
On the heels of Steve Jobs publishing his harsh criticism of Adobe and its Flash technology in general this morning,…