Greystripe CEO Responds To iAd Announcement; “Raises More Questions Than Answers”
Ever since Apple’s iAd announcement yesterday, many have questioned whether the lack of Flash is going to dilute the effectiveness…
Rant
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Apple Equals No Flash, Ever, So What Now?
Today at Apple’s iPhone OS 4 announcement, there was the predictable and laughable lack of Flash inclusion once again for…
What Happened To Proximity Marketing?
I’ve always been intrigued with the concept of proximity marketing, but a perceived lack of interest in the U.S has…
…..Seriously?
We here at MMW strive to answer any questions you may have or give guidance in pertinent segments of mobile…
Where’s The Emphasis On Hyperlocal Mobile Marketing?
While we all understand the benefits of mobile marketing on a large-scale, why then does the concept of hyperlocal mobile…
Survey: Users Prefer “Web Brands” Over Carrier Services
I’ve long said that carriers continually miss the boat in terms of leveraging their position to capitalize on mobile marketing…
Why Is Mobile Marketing & Advertising So Hard To Measure?
One of the biggest complaints coming from those involved in mobile marketing and advertising — and those sitting on the…
Social Search Has Potential, But Not Without Problems
I feel inclined to comment on the notion of Social Search and it’s purposed take-over of how people search on…
Why Carriers Need To Operate Like Visa or MasterCard
Ok, I will admit I have never worked for a carrier and I don’t know their future plans for mobile…
When Will Wireless Carriers Wake Up And Smell The Opportunity?
It’s no secret that the mobile ecosystem has shifted indefinitely from the days of providing simple voice and text capabilities…