Infographic: Six Stats on In-Aisle Mobile Engagement
The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept…
Proximity
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Blue Bite Deploys First-of-its-Kind NFC Campaign for HotelTonight, Sees 15K+ Mobile Engagements
Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign…
Location Labs Announces Acquisition of Mobile Development Platform Wirkle & Group Messaging Provider Volly
It was announced today that mobile location-based infrastructure provider Location Labs has acquired two companies — mobile development platform Wirkle…
Infographic: How the Millennial Generation Engages With Mobile Devices
As part of its recent report on mobile usage, location-based ad-network JiWire put together an interesting infographic that details how…
Google Wallet Updated, Now Includes In-App Offers and Improved Use Experience
Google Wallet has been updated to include a variety of new features, an improved UI for the transaction detail screen…
NFC: How Your Business Can Benefit
The following is a guest post from Joe Marcallini, Vice President of Internet Strategy for SteadyRain. You can reach Mr….
Nissan Begins Using QR Codes On Vehicle Window Stickers
Nissan Motor Company has begun slapping QR codes on vehicle window stickers as so-called “silent salespeople” according to the company….
Blue Bite Launches Interactive Campaign For TNT’s “Rizzoli & Isles” Using NFC, WiFi and QR
Blue Bite and partner Pearl Media have launched what’s being called the first-ever NFC-enabled storefront in the U.S to promote…
Placecast Launches Self-Serve “ShopAlerts” Location-Based Mobile Marketing Platform
Location-based mobile marketing provider Placecast has unveiled a new self-serve option of its popular “ShopAlerts” platform. We’ve covered Placecast’s ShopAlerts…
Groupon Updates Mobile Sharing & Privacy Guidelines, Now Collecting More Personal Info
Group-buying powerhouse Groupon sent an email to users over the weekend outlining changes to its terms of use and privacy…