AdMob Now Serving Over 2.7B Ad Requests Per Day, Launches New Tablets Ad Formats
AdMob is celebrating the one-year anniversary of its acquisition by Google, and is announcing some impressive statistics as a result. In total,…
Proximity
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Blue Bite and Reach Media Group Partner To Launch First-Ever NFC-Enabled Ad Network
In a first-of-its-kind launch, Blue Bite — the leading proximity marketing provider in the US — has teamed with digital…
NAVTEQ LocationPoint Ad Network Sees Consumer Engagement Top 11%
NAVTEQ LocationPoint, the location-aware ad-network from the leading GPS provider, has published the results of its first hyper-local ad campaign targeting…
The Importance of Bridging Placed Based Media & Mobile Phones, and 7 Ways To Do It
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. As we all know, over…
Placecast And UK-Operator O2 Partner For Location-Based Mobile Advertising
In the first instance of a wireless operator using its closely guarded user location data for mobile advertising, UK-based O2…
Research: Mobile Proximity Marketing To Reach $750M By 2011 And Nearly $6B By 2015
There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell…
Placecast Adds Fuel To “ShopAlerts” By Partnering W/ Location Labs For Geodata
Placecast today announced a new partnership with Location Labs to bolster the ability to track device location for its unique…
FuturLink Claims 16 Million Mobile Downloads From Proximity Marketing Campaigns
Let’s face it, proximity marketing has largely failed in North America given its less-than-perfect user experience, privacy issues and host…
Bluetooth Proximity Marketing Comes To National Hotel Chains Thanks To QderoPateo & Kommunity Kiosk
Qdero Pateo, the innovative mobile technology company we’ve covered many times in the past, announced today they’ve partnered with Kommunity…
40% Of Location Data Is Incorrect, Placecast Intends On Cleansing It Using New MatchAPI
Placecast, a mobile advertising company known for its utilization of location-based “geofencing,” today issued a press release detailing why it…