Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the…
admob
Read More
Google’s Jason Spero: There's Innovation Everywhere
Jason Spero, Google’s head of performance media, had some interesting things to say when he was interviewed by VentureBeat. In…
Mobile Advertising Companies: Ranking The Top Dogs
When it comes to the top mobile advertising networks and related companies, some of the names are instantly familiar, while…
App Annie Debuts Mobile Advertising Analytics for its Platform
App Annie today announced a new advertising analytics solution for app marketers. The solution in question, the company says, will…
New Report Assesses Google’s Impact in Mobile Marketing
Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. According to a new market…
Google Giving New Life to AdMob?
Google is sprucing up its market-leading mobile ad network, AdMob. “We want AdMob to open up opportunities for many more…
Can Amazon Take a Bite Out of Google’s Mobile Advertising Dominance?
Will Google’s mobile advertising empire for Android applications be challenged or perhaps even conquered by Amazon’s new aims in mobile…
Google Driving Mobile Ad Market Past Industry Expectations and Projections
The U.S. mobile advertising market is on fire, growing faster than even the most optimistic of industry analysts had projected…
Google on Pace for Record Mobile Ad Revenue in 2012
According to prominent Wall Street analyst and leading tech market watcher Gene Munster with Piper Jaffray, Google’s mobile ad revenue…
MoPub Debuts its “MoPub Marketplace,” a Real-time Bidding Platform for Mobile Advertising
MoPub, a relatively new mobile advertising startup founded by former AdMob and Google employees, has announced the launch of its…