Mobile Video Advertising: Here’s How It’s Done
The following is an exclusive guest contributed post from Ian Wu, Head of Programmatic Demand for Cheetah Mobile. As people…
mobile video advertising
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Online Videos Now Watched More On Mobile Devices
Since the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business…
YouTube Touts Surge in Mobile Ad Sales
Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube…
MMA Issues Mobile Video Lexicon Framework
Recently, The Mobile Marketing Association (MMA) released a lexicon of definitions and milestones for mobile video advertising. The release comes…
Infographic: Who Marketers Must Know in Mobile Video
Business insider published a helpful new infographic on Monday that outlines all the main players and movers and shakers in…
Video Ad Gurus at YuMe Acquire Appealing Media for European Expansion
The relevant video advertising technology specialists at YuMe have announced the expansion of YuMe into Europe with the launch of…
Cross-Carrier MMS Video Messaging Provider Mogreet Prepares For Global Launch
In a conversation with James Citron, the founder and CEO of MMS-video messaging provider Mogreet, we discussed the future of…
Survey: 75% Of Mobile YouTube Users Say Mobile Is Their Primary Means Of Access
Google today released the results of a new survey of mobile YouTube users that indicate an overwhelming preference for accessing…
Spanish Mobile Advertising Campaign For Audi Sees 50,000 Impressions In A Matter Of Days
A recent mobile advertising campaign for Audi’s new A1 model in Spain achieved impressive results in a matter of days…
Jumptap Adds Video To Comprehensive Mobile Advertising Platform
Jumptap today announced at the Mobile Marketing Forum the addition of video to its premium mobile ad network. Through the…
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