Twitter has now confirmed its relatively quiet acquisition of real-time TV data company Trendrr.
Yesterday, Trendrr CEO Mark Ghuneim announced the deal on his company’s blog with the hashtag #RockingTheFlock.
According to VentureBeat, Twitter’s recent moves into TV, music, and entertainment “make this a logical step for the social media company.”
Twitter, which has said that its media moves are not competitive to but complementary with TV, has been pushing its services to broadcast media companies as a way of amplifying audiences and increasing engagement.
“Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content,” Ghuneim wrote. “That’s why we are excited to be joining Twitter’s world-class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers — across Twitter and around the globe.”
Considering the findings of a recent Forrester study, which indicate that 85 percent of tablet owners in the U.S. check social media while watching TV, the fusion of Twitter and Trendrr may be a hugely beneficial arrangement for both parties.
