How do car dealerships greenlight more visits to their websites?
Dominion Performance Network, a provider of digital marketing services to auto dealers, thinks it has some ideas. The company has launched an innovative product it says drives mobile and desktop shoppers directly to dealer websites.
“VinVelocity is a fully automated traffic-building solution that matches long-tail consumer search queries with actual vehicles at the dealership,” according to a statement provided to MMW. “VinVelocity is superior to traditional pay-per-click products because its targeted ads “deep-link” to specific inventory detail pages on the dealer websites.”
While dealerships don’t mind marketing on the major consumer sites like AutoTrader.com and Cars.com, “dealers prefer the exclusive, organic leads they get from their own websites because they convert better than other lead sources” says Robert Berndt, president of Dominion Dealer Solutions.
“VinVelocity allows dealers an option to sites where they have to compete for exposure,” he says.
The goal? Better quality leads.
“Dealerships can expect to receive more quality leads at a lower price,” explains Owen Griffin, general manager for the Dominion Performance Network.
Using a proprietary platform, VinVelocity creates unlimited dynamically-generated custom search ads “on-the-fly,” driven by keywords for each vehicle. When consumers click on an ad, it takes them directly to the dealer’s vehicle detail page. No longer do consumers have to wade through pages of search results to try and find their perfect car.
“By advertising at the vehicle level, VinVelocity redefines pay-per-click marketing for dealers,” Griffin says.
