Report: Mobile Surpasses Print in terms of Time Spent, but Ad Dollars Aren’t Following
According to digital measurement firm eMarketer, the time consumers spend on mobile devices has surpasses that of print media for…
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Report: 88 Percent of Marketers Plan to Increase Mobile Spend in 2012
A new report and survey out from AT&T recently indicates that 88 percent of marketers plan to increase spending on…
3Seventy Mobile Mentor Series: A Practical Approach to a Mobile Strategy
Today we’re proud to introduce a new content series from 3Seventy’s Andy Kennedy called “Mobile Mentor.” While we focus mainly…
comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones
According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with…
3Seventy Debuts New “MobileMinute” Video Series – Watch it Weekly Here on MMW
3Seventy, a leader in mobile marketing and mobile CRM engagement solutions, has launched a new weekly video series aimed at…
Millennial Media Details Successful RIch Media Mobile Campaign for Green Lantern Debut Across Europe
To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed…
eMarketer: US Mobile Advertising Spend to Grow 47 Percent in 2012, Reaching $1.8B
New forecasts out from eMarketer peg mobile advertising spend in 2012 at $1.8B, growing a healthy 47% during the year….
Urban Airship Acquires SimpleGeo for $3.5M
In a rather interesting turn of events, it was revealed today that Urban Airship — a pioneer in mobile push…
MoPub Debuts its “MoPub Marketplace,” a Real-time Bidding Platform for Mobile Advertising
MoPub, a relatively new mobile advertising startup founded by former AdMob and Google employees, has announced the launch of its…
Nokia Making a Comeback? Judging By This Infographic, the Answer is Yes
For those of us in the US, smartphones are dominated by iOS and Android, but for the rest of the…