Baccarat

Baccarat is a popular casino game in Asia, including countries like Malaysia. Its simplicity and elegance have contributed to its massive following in the region. The game is easy to understand and play, making it accessible to both experienced gamblers and beginners. Baccarat offers thrilling and fast-paced gameplay, where players bet on either the player’s hand or the banker’s hand or a tie. The objective is to have a hand with a total value closest to 9. The game’s straightforward rules and the element of luck make it appealing to many players. Additionally, the game’s association with high stakes and glamour adds to its allure. Whether playing in land-based casinos or online baccarat casinos like in Malaysia, the game continues to captivate players in Asia and around the world.

Keno

Keno is a popular lottery-style game that originated in ancient China. It has since spread across Asia and gained popularity in online casinos. The game involves selecting numbers from a grid and waiting for the winning numbers to be drawn. Keno offers a simple yet exciting gameplay experience, making it a favorite among Asian players. With its potential for big wins and easy-to-understand rules, Keno continues to attract players from all walks of life.

Mahjong

Mahjong is a traditional Chinese game that has been adapted into an online casino game. It is a tile-based game that requires skill, strategy, and a bit of luck. Mahjong has a rich history and cultural significance in Asia, making it a beloved game among players. Online Mahjong offers a convenient way to enjoy this classic game, allowing players to compete against each other or against the computer. With its intricate gameplay and captivating visuals, Mahjong provides a unique and immersive gaming experience.

Sic Bo

Sic Bo is a dice game that originated in ancient China and has become a popular casino game in Asia. The game involves betting on the outcome of three dice, making it a game of chance and strategy. Sic Bo offers a wide range of betting options, allowing players to customize their gameplay experience. With its fast-paced action and potential for big wins, Sic Bo has become a favorite among Asian players looking for excitement and thrill.

Pai Gow

Pai Gow is a traditional Chinese gambling game that has gained popularity in online casinos. The game is played with a set of tiles and requires players to create two hands – a high hand and a low hand. Pai Gow offers a unique and strategic gameplay experience, making it a favorite among players who enjoy a challenge. With its rich history and cultural significance, Pai Gow continues to captivate players across Asia.

Pai Gow Poker

Pai Gow Poker is a fusion of the traditional Chinese game of Pai Gow and the Western game of Poker. It combines elements of both games to create a unique and exciting gameplay experience. Pai Gow Poker is played with a standard deck of cards and requires players to create two hands – a five-card hand and a two-card hand. With its blend of strategy and luck, Pai Gow Poker has become a popular choice among Asian players.

Teen Patti

Teen Patti, also known as Indian Poker, is a card game that originated in India and has gained popularity not only in traditional settings but also in online casinos. It is a three-card game that is similar to poker and is played with a standard deck of 52 cards. The game’s objective is to have the best hand among all the players or to bluff your way to victory. In Teen Patti, each player is dealt three cards, and the game progresses with betting rounds. Players can choose to bet, call, raise, or fold based on the strength of their hand and their confidence in winning the round. The game involves a combination of skill, strategy, and luck, as players must analyze their cards, read their opponents, and make calculated decisions. With its cultural significance and potential for big wins, Teen Patti has become a must-try game for casino enthusiasts.

In conclusion, the top online casino games in Asia offer a diverse range of experiences for players. From the elegance of Baccarat to the strategic gameplay of Mahjong and Pai Gow, these games provide endless entertainment and excitement. Whether you are a fan of traditional games or looking for something new and unique, online casino games in Asia have something for everyone. So, why wait? Dive into the world of online casino gaming and discover the thrill of these popular games.

The post The Top Most Popular Online Casino Games in Asia appeared first on Mobile Marketing Watch.

Ouch.

Apparently, a study by Omnicom Media Group (the parent group of media agencies OMD and PHD) and research firm Epinion revealed that though 77 percent of survey respondents admitted they’ve engaged with a mobile ad, 48 percent “said they were unintentional clicks.”

“However, respondents said they don’t mind ads on the whole, as long as they get something in return; 60 percent said they prefer entertaining ads or those that reward for watching,” notes Mumbrella .

The polling showed that respondents said they rely on their phones to ease boredom, but it’s not all about entertainment. Those polled expressed a desire for content with functional and practical value, including self-improvement tips (43 percent), motivational or inspirational quotes (30 percent) and recipes (27 percent).

Interestingly, email was isolated as the most effective ad channel on mobiles, beating Facebook newsfeed content, animated content, or video ads.

“Fully 60 per cent of respondents said they use their smartphones while watching TV,” reports Mumbrella. “This behavior is more pronounced in Thailand (66 percent) and among younger people aged 15 to 24 (63 percent).”

According to Guy Hearn, chief innovation officer of Omnicom Media Group, acknowledged that mobile advertising is critical for today’s marketers, but that “many of us have no clear idea how to capitalize on it.”

“One of the reasons is that while there is a lot of data available on consumers’ mobile usage, data on mobile advertising is still limited,” he said.

Thue Quist Thomasen, head of group sales and marketing at Epinion, advises brands to consider more seriously marketing that is useful to mobile users.

“There is a huge opportunity for brands to enhance the utility and functionality of their campaigns by leveraging mobile advertising as consumers have gone beyond using the mobile phone as a means of entertainment and communication,” Thomasen explained. “Brands should move away from the fixation of content equates entertainment or information, and reconsider or redefine what does content mean to consumers from the perspective of utilization.”

The post Study: Half of Southeast Asians Clicking on Mobile Ad Did It By Accident appeared first on Mobile Marketing Watch.

According to the latest industry projections, the end of next month will bring with it a solid close — and the best year on record — for 2014 smartphone sales in the Middle East.

And if the momentum continues as expected, 2015 will shatter all previous sales records.

For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA.

The MEA handset market grew to its largest size in ten quarters in Q2 this year, expanding 27% year on year to total 64 million units, IDC confirmed earlier this fall.

Not surprisingly, the majority of this growth was seen in the smartphone category, with a major shift underway in the composition of the market.

IDC says smartphone share of the overall MEA handset market jumped 13 percentage points year on year to reach 40% in Q2 2014, with that figure reaching as high as 75–80% in some of the region’s “more developed countries.”

“This massive and widespread growth is primarily due to the availability of extremely low-cost smartphones from various Chinese and Indian vendors, while vendors like Samsung, Huawei, and Lenovo have also launched models in the low to midrange price bands,” says Nabila Popal, research manager with IDC’s Systems and Infrastructure Systems Group. “Another factor driving smartphone growth is telecom operators in the region offering better data plans and subsidized phones.”

The post Emerging Mobile Markets of MEA Just Getting Warm appeared first on Mobile Marketing Watch.

It is for this reason that many forms of cross-platform marketing have been developed in hopes of creating a cohesive marketing and branding message across all channels. In a recent announcement, Xaxis shared the expanded launch of Xaxis Sync throughout the Asia-Pacific market.

Xaxis is currently the largest programmatic media and technology platform in the world, and their innovative Xaxis Sync technology offers programmatic advertising that is coordinated with the TV commercials the consumer is watching at home.

This way, when consumers browse the web during commercial breaks, they will receive a double dose of advertising from the same brands and businesses at the same time. Xaxis Sync initially rolled out in Europe and the US with great success, and is expected to deliver the same results in the Asia-Pacific market.

“Television viewing is an increasingly multi-screen affair as the number of global consumers watching television with one or more companion devices continues to grow,” said Brian Lesser, Global CEO of Xaxis. “Xaxis Sync meets consumers where they are, bringing the reach and accuracy of real-time programmatic to second-screen advertising across the most trafficked apps, mobile properties and websites.”

The post Xaxis Sync Brings Cross-Platform Marketing Opportunities to Asia appeared first on Mobile Marketing Watch.

The culprit? According to IDC, the fragmentation anticipated comes as a direct result of countries in the Asia/Pacific region beginning to utilize mobility in different fashions depending on their needs.

IDC’s data and research suggest that:

Companies across the Asia/Pacific excluding Japan (APEJ) region have been readily increasing their investments on mobility adoption. On average, over 70% of all survey respondents stated that there were some kind of mobility initiatives in their organizations.

“Enterprises across the region are realizing it’s no longer a question of why, but a question of how when it comes to mobility adoption in their organizations,” says Ian Song, Research Manager for Enterprise Mobility at IDC Asia/Pacific. “With the growing momentum of the trend of Bring Your Own Devices (BYOD), companies can no longer ignore mobile devices in the workplace.”

For the latest from IDC’s newest Enterprise Mobility studies, click here.

The post IDC Dishes on Fragmentation in APAC Region appeared first on Mobile Marketing Watch.

So what will the new partners provide the digital advertising community? We’re told that, through the partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher and brand clients the ability to “significantly enhance their digital advertising strategies across multiple screens.”

Through Lotame’s DMP, Nasmedia’s publisher clients will be able to gain deeper insights into their audiences through a combination of first and third party data.

“Having the ability to profile, target and optimize audiences across devices based on specific behavioral data is central to effective digital advertising today,” explains Kenny Chung, CEO of Nasmedia. “We selected Lotame as our exclusive DMP partner based on its ability to scale, ease-of-implementation and solid customer service. With Lotame, our clients will be able to activate comprehensive audience data that will ultimately enhance campaign results.”

Lotame’s partnership with Nasmedia demonstrates what the company calls the “increasing interest and adoption of DMP solutions in the APAC region.”

The post Nasmedia, Lotame Hook Up to Augment Advertising Efficiencies appeared first on Mobile Marketing Watch.

Duracell Powermat and Starbucks announced that they have begun a national rollout of Powermat wireless charging in Starbucks beginning with stores in the San Francisco Bay Area.

Not in the Bay Area? Have no fear. The companies plan to expand Powermat to additional major markets in 2015, with a full national rollout planned over time.

Initial pilots in Europe and Asia are also expected within the year.

“From WiFi and the in-store Starbucks Digital Network to mobile payment and digital music downloads, we have always tried to anticipate our customers’ needs early in the adoption curve and provide a world-class solution,” says said Adam Brotman, chief digital officer at Starbucks.

“We are thrilled to offer our customers that next level of convenience with Powermat wireless charging. Rather than hunting around for an available power outlet, they can seamlessly charge their device while enjoying their favorite food or beverage offering right in our stores,” Brotman adds. “We were pleased with the customer response to the pilot tests, and we’re now expanding this offering nationally to provide our customers a quality and reliable experience as they use our stores as their respite, their office away from home or as a gathering place with their friends and family.”

The post Starbucks Ready to Charge Up Your Morning and Your Mobile appeared first on Mobile Marketing Watch.

But there are some who feel that Apple should do more to relocate a significant portion of its manufacturing work home to the United States.

Last week, however, Apple CEO Tim Cook made it clear that Apple still recognizes the enormous manufacturing skill of the American workforce.
During a quick visit to Austin, Texas for a tour of the plant where Apple’s Mac Pro is being made, Cook turned to Twitter to share his appreciative message for the tremendous work being performed by his American workforce.

“Watching the Mac Pro come together in Austin yesterday, thanks to a team loaded with American manufacturing expertise,” the Apple CEO tweeted.

It’s been reported throughout the weekend that some are taking Cook’s comments as an indication that more manufacturing could return to the states in the coming years, even though Cook was personally responsible for the growth of Apple’s expansive Asian manufacturing presence in his work at Apple prior to becoming CEO.

The post Apple Moving More of its Mobile Empire to the States? appeared first on Mobile Marketing Watch.

Many mobile operators have been struggling for quite some times to maintain growth in revenue, especially on voice services revenue.

“From 2012 to 2017, International Data Corporation (IDC) projects that the growth rate for voice services revenue in APeJ will slow down and achieve a compound annual growth rate (CAGR) of 2.5%,” IDC reveals. “However, data connectivity or mobile broadband revenue will grow at a CAGR of 19.3% from 2012 to 2017.”

IDC attributes the growth of data revenue in APeJ to three key areas: smartphones penetration with affordable prices; rollout of 3G and LTE licenses; and mobile user behavior towards ‘Over-The-Top-Players’ (OTTP) services.

“Growth pace for data connectivity in 2014 will continue to be strong and we expect the market to reach $141.2 billion by 2017. LTE subs will hold the highest five-year CAGR of 44.3% compared to other mobile technology, and Singapore will lead the growth in the region and achieve a CAGR of 103% in 2017. With this trend, mobile broadband has already become an imperative strategy for operators, considering the high investments and to offset revenue losses from OTTPs,” says Ashadi Cahyadi, Senior Research Manager at IDC Asia/Pacific Telecommunication Group.

According to IDC Asia/Pacific Semiannual Telecom Services Tracker 1H2013, the total mobile services market revenue in APeJ will reach $271.4 billion by 2014.

Not surprisingly, Asia’s most populated countries like China and India will continue to make up the largest shares in the market. Emerging countries, however, (Indonesia, Thailand, Philippines) are the top three countries leading the revenue growth in 2014.

The post IDC: Mobile Broadband Increasingly Important Across Asia appeared first on Mobile Marketing Watch.

That’s the new projection from Juniper Research shared with MMW this week.

Juniper’s report – Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019 – found that growth would be driven by two distinct wallet models.

In emerging/developing markets, SVAs (Stored Value Accounts) are increasingly enabling first time financial access for unbanked individuals, and the report anticipated a surge in deployments across sub-Saharan Africa, developing Asia and Latin America.

“Meanwhile,” Juniper says, “that wallet launches across North America and Western Europe are increasingly expected to feature contactless payment functionality. The sector is forecast to receive a boost both from the anticipated launch of an Apple iWallet later this year and through HCE (Host Card Emulation)-based NFC (Near Field Communications) services.”

The projections note that more than 1 in 3 mobile wallets – and over 50% of wallets in developed markets – will featuring contactless payment within four more years.

The post Juniper: Mobile Wallets in 1 in 5 Handsets by 2018 appeared first on Mobile Marketing Watch.