Jim Dougherty of Leaders West recently explored the psychology behind social sharing, a phenomenon that many digital marketers struggle to understand as they strive to generate leads, sales, and brand awareness through the social sharing phenomenon.
To help elucidate that which compels users to share content discovered online and across social media, Dougherty shared a new lighthearted infographic that dives into the mindset of consumers inclined to re-tweet and re-post the material that marketers wish to go viral.
To learn more, check out the visual below.
