Although we don’t yet have the final numbers for Easter marketing spend this year, we do know the numbers were big — very big. As the digital age continues to welcome new content marketing opportunities, sponsored posts and native-ad style materials were as plentiful as Easter eggs this season.
“It was a good Easter marketing season for small businesses,” marketing consultant Ian Hayes tells MMW. “I think online marketing worked really, really well for many. And even if some didn’t get into the game this year, the lessons they learned and the examples made clear to them will certainly influence their actions next year.”
Hayes points to a recent commentary by Armando Roggio of Practical eCommerce, who cited a number of brilliant Easter-centric marketing ideas that are definitely worth remembering for next year if you didn’t already take advantage of them this season.
“On the one hand,” Roggio writes, “it is a secular holiday featuring egg hunting, the Easter Bunny, and Easter parades intended to celebrate the changing seasons. While on the other hand, it is a high Christian holiday commemorating the resurrection of Jesus. From a content marketer’s perspective, the holiday merits attention in either situation.”
The author went on to serve up an array of helpful ideas for various industry segments. For example, are you a craft retailer looking for an Easter marketing tip? Here’s one: “How-to articles for making anything from Easter baskets to plastic Easter egg bunnies — Michael’s did the latter.” And if you’re a clothing retailer? Roggio proposes a “video that takes an historical look at Easter fashion for the last 100 years.”
Good stuff, indeed. For more insight on other marketing approaches that might work post-Easter but for other seasonal themes, check out Roggio’s full post here.
