Are Mobile App Developers Finally Making What They Deserve?
2015 may be a very rewarding year financially for iOS mobile app developers. If 2014 was any indication of the…
Predictions
Read More
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for…
App, App, and Away: Mobile App Downloads at Record Highs
At the end of last month, the team at Fiksu was feverishly tabulating the data which now shows that app…
ABI Predicts Tablet Turnaround in 2015
Although the global tablet business certainly didn’t tank in 2014, sales were underwhelming in the eyes of many market analysts….
Matrix Solutions Webinar Shows Digital Advertising Revenue on Upswing
When Matrix Solutions, a provider of media CRM & Sales Intelligence Software, hosted its recent industry webinar, the consensus was…
Maybe Your Private Messages Aren’t So Private: Facebook in Class Action Lawsuit for Scanning Messages
Whether you like or dislike Facebook, one thing is for sure: Facebook’s drive to monetize is making the social media…
RIP for FB? Snapchat CEO Evan Spiegel is Already Writing a Eulogy
Evan Spiegel, the sassy CEO of Snapchat, isn’t mincing words when it comes to Facebook. He’s even predicting its (if…
Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first”…
EU Banks Ready to Roll Out Apple Pay?
In the short time it has been available, Apple’s upstart mobile payments platform has been gaining popularity across the U.S….
Why You Should Still Be Marketing to Millennials in College
It’s a double-edged sword for sure. Marketing to Millennials (particularly those in college) can be either entirely fruitful or utterly…