Global Media Ad Spending Growth Slows; North America, Western Europe Revised Downward
When it comes to global ad spending, eMarketer has recently revised its forecasts. Though media ad spending will grow, eMarketer…
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Big Brands Everywhere Hopping on Location-Based Marketing Bandwagon
The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is right in line with efforts taking place internationally. African…
MMA Global Publishes New Mobile Ad Guidelines
The International Mobile Marketing Association published its bi-yearly-updated Global Guidelines for Mobile Advertising today. Providing guidelines for advertising in mobile web,…
Mobile Down Under: 1 in 4 Australians Used Mobile Web
More than a quarter of Austraian mobile users have accessed the mobile internet, according to a new research report from…