First Look: CMO Council Study Delves Into What Impacts Brand Performance
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance….
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CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing
For mobile marketers seeking to separate hype from reality, help is on the way. To assist CMOs in taking advantage…
Google VP Lucas Watson Lands New CMO Gig
This week, Intuit named Lucas Watson as executive vice president, chief marketing and sales officer. Watson, we’re told, will join…
The Marketing Opportunity Most CMOs Still Miss
Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally…
Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain
Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent…
Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?
Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change,…
Oracle Recognizes 2015 Marketing All-Stars
If it seems like there’s an awards show for everything these days, why not toss in a few for marketing?…
SmartFocus CMO Talks Success of Contextualized Marketing
The following is a guest contributed post by Jess Stephens, CMO of SmartFocus. The success of contextualized marketing can be…
iBeacon is Big with Mobile Marketers
iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO. A US-based team doing research on mobile marketing…
New Report Explores the Changing Role of the CMO
If you study closely the latest research from Vivaldi Partners, you may just come to think that CMO stands for…
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