With its cutting-edge innovations, fintech has completely changed the financial environment and put traditional banking to the test. Fintech’s influence is extensive, ranging from the convenience of mobile banking to open finance efforts, digital payments, and equitable wealth management. This paper examines its transformative power and highlights the necessity for a well-balanced regulatory framework to maintain its beneficial effects and manage this dynamic financial force as it continues to evolve.

People now utilize their phones for convenient banking, the ease of use is a standout feature, allowing users to manage various financial tasks with just a few taps on their phones.

Also, the ideas behind open banking are moving very quickly. Open finance uses open data to make it safe for different banks to share customer data. All of these changes are making the money system better for everyone. These changes have greatly affected how financial services are offered and used, giving users and businesses new opportunities.

Fintech’s Disruption of Traditional Banking

Since fintech changes how banks work, it’s one of the main reasons for its growth. It was hard for standard banks to keep up with the fast changes’ customers wanted because they used old methods and had difficult structures. The new problems that fintech companies didn’t have to deal with meant they could move quickly and use cutting-edge technologies to create quick solutions focused on the customer.

Online banking, a key aspect of fintech, has revolutionized personal finance management. With user-friendly planning apps and seamless fund transfers, individuals now have enhanced control over their finances. In response to fintech’s focus on improving customer experience, traditional banks have adapted their services and systems. This shift has resulted in robust competition, ultimately benefiting customers in the long run.

The Rise of Digital Payments

It’s clear that fintech is on the rise since there are more ways to pay online. Increasingly, individuals do not require cash. This can be because of apps, electronic installments, and peer-to-peer installment frameworks. With a tap on their phones, individuals presently anticipate purchases to be fast, secure, and straightforward.

Cryptocurrencies are another portion of fintech. It takes off the typical managing an account framework open to assault. Individuals think that cryptocurrencies will be the next enormous thing since they are an alternative to standard fiat monetary forms that are free and open.

It’s exciting to note that these developments affect a number of businesses, including the gaming and gambling industry. Advanced security measures have been established by platforms such as VegasSlotsOnline to protect user data and financial activities. These platforms accept cryptocurrency payments, enabling gamers to remain anonymous. Players can now enjoy the safety of playing online casino games, and the site offers thousands of free online slots with diverse themes and variations for those who prefer not to gamble with real money.

As fintech continues to shape the financial landscape, these developments are fundamentally changing how transactions are conducted and experienced.

Fintech in Wealth Management

It has also changed because of fintech in wealth management. These platforms make it easier for everyone to get access to wealth management services. They also make financial techniques that were once only available to wealthy people available to everyone.

Fintech has also helped crowdfunding and peer-to-peer loan platforms grow, which give people and companies access to capital that isn’t available through traditional banks. This change has given freelancers and small companies more power by letting them skip the lengthy loan approval processes that traditional banks have.

Financial Inclusion through Fintech

The growth of fintech isn’t just changing how financial services are given; it’s also a big part of making sure everyone can get money. Having bad credit, living in certain places, or not making enough money are just some of the reasons why many people can’t use standard banks. It’s easier for people who don’t have bank accounts or enough money in their accounts to use financial services with fintech choices like mobile banking and digital wallets.

Financial technology has grown in importance in emerging nations that don’t have easy access to regular banking systems. People can use their phones to make deals, get loans, and become financially stable with mobile money systems. It changes lots of things and gives people and groups the tools they need to work in the business and make their lives better.

Conclusion

The rise of fintech is a turning point in the history of the financial business. Fintech has changed every part of the financial ecosystem, from standard banks to helping more people get access to money. Its constant search for new ideas and dedication to user-centered design have led the industry into a new era of ease of use and speed. As fintech changes how we handle, trade, and deal with our money, it becomes more and more important to have a balanced regulatory system. Finding the right mix will make sure that the fintech revolution stays a force for good, giving people and companies around the world new ways to do things and new chances to grow. Fintech is becoming a more important part of modern finance, but the trip is far from over. The journey is ongoing, promising even more revolutionary changes as fintech cements its role as an integral part of modern finance.

The post A New Era in Financial Technology: Fintech’s Ascent appeared first on Mobile Marketing Watch.

So how does it work?

“Abandoning the pipeline business model, Stilio facilitates transactions between REALTORS and photographers using an online marketplace,” an emailed statement reads.

Photographers sign up on Stilio.com and create dynamic profiles to market their businesses. REALTORS, who purchase photography to market their listings, can search the Stilio network to find local photographers. Stilio launched an early-access version of the site to photographers in California in August, 2017. On October 4th, Stilio launched the full site, enabling REALTORS to start ordering photo shoots via the Stilio network.

The early-access launch to California photographers resulted in significant adoption. With nearly 20 photographers registering every day in California alone, Stilio now has more photographers than any other real estate photography marketplace in the nation, we’re told.

“Stilio is the first real estate photography company that will truly serve a nationwide audience,” says Darryl Glade, CEO and Co-Founder of Stilio. “The beauty of an online platform network, is that we can be everywhere, whether that is Los Angeles or a small rural town typically ignored by the larger photography companies. Photographers anywhere can sign up and instantly provide their local agents with an incredible, first-rate real estate photography experience.”

The post Stilio Launches Innovative Online Marketplace appeared first on Mobile Marketing Watch.

Now they are reaching an age when many may want to pass along their experiences, memories and family stories to their children and grandchildren – and that urge couldn’t be happening at a better time.

Over the last several years, science and technology have been making game-changing strides in the world of genealogy and boomers have at their disposal the tools to verify and strengthen those family stories that weren’t available just a few decades ago.

“It’s amazing what we can learn today about ourselves and our ancestors, and the role they may have played in history,” says Ceil Lucas, a sociolinguist, amateur genealogist and author of How I Got Here: A Memoir, which chronicles her early years growing up in Guatemala and Italy.

“You can go online and find documents that at one time might have required years of research and some traveling to view.”

At the same time, memoirs seem to have gained new popularity. Some published in recent years include Born to Run by Bruce Springsteen, Lab Girl by Hope Jahren and Grace Notes: My Recollections by Katey Sagal. But Lucas points out you don’t have to be famous or have a remarkable tale to tell to write a memoir. And you don’t even have to worry about it obtaining best-seller status if your primary goal is to pass on stories to your family.

For Lucas, a memoir and genealogy work hand in hand.

“The bottom line is, if you are going to write a memoir, you should research and include your genealogy,” she says. “Your genealogy is who you are.”

Some of the ways technology has changed family research for the better include:

• Genealogy websites. Numerous websites assist in the search for family histories. Some are free and others charge a fee. Perhaps the most well known of these is Ancestry.com, which advertises regularly on TV. But there are many more, including Afrigeneas.com, which provides resources for those researching African-American roots, and Archives.com, which gives family researchers access to U.S. Censuses, vital records and old newspapers.
• DNA testing. Through a DNA test, individuals can learn fascinating things about their origins and in some cases prove or disprove family lore. Perhaps it will turn out there is no Native American blood in your family history after all, despite what Grandma insisted. But you may have some Scandinavian ties you never knew about.
• Memoir publishing. If you want to pass your story on to the next generation, it’s fairly easy to create an attractive book that they can proudly place on their bookshelves. Various self-publishing websites and companies exist that can help, and you can spend as little or as much as you like.

“If you are writing a memoir, don’t be afraid to tackle difficult topics,” Lucas says. “You can find a way to do it diplomatically so your relatives won’t be offended – or at least not too offended.”

The post With Baby Boomers Poised To Share Their Stories, Technology Lends A Hand appeared first on Mobile Marketing Watch.

According to the findings in question, event professionals are prioritizing the need to collect data throughout the event lifecycle (pre, during, and post event), as well as gather data that can analyzed to enhance the attendee experience.

“The findings of the study reinforce what is firmly believed in the industry,” says Event Marketing Institute head of research Michael Hughes. “Marketers know that the data provided by event technology can help the planner better analyze data and enhance the attendee experience.”

Findings of the study include:

• 88% respondents say capturing data is critical or very important to their events.
• Event marketers say the most important use of event technology is for reporting and analytics.
• A majority of event marketers and meeting planners surveyed want increased innovation in two areas: ease of use and technology to enhance their reporting and analytics process.
• Many of the trends impacting event technology are being driven by the increased usage of mobile devices by attendees.

“Historically, events and meetings were seen as a qualitative industry, however the industry has evolved to rely more on quantitative data, analytics, highly specialized software, and digital media,” the report summary reads. “Utilizing technology enables planners and marketers to generate and measure data in order to create events and meetings that help an organization capture data and insights to improve the attendee experience, better market the event, track ROI and assist with overall strategy and event planning.”

To check out the full study, click here.

The post Study: Event Marketers Putting More Focus on Event Data appeared first on Mobile Marketing Watch.

Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase.

According to the findings of a new study released today by Episerver — The “Reimaging Commerce” report — among shoppers visiting a website for the first time, 45 percent are searching for a product or service, one-quarter are comparing prices or other variables, and more than one in 10 are looking for store details.

The survey of more than 1,100 consumers points to the importance of relevant and engaging content throughout the purchase journey, as a majority of interactions with a brand’s website do not end in conversion.

In fact, a third of consumers who visit a brand’s website or mobile app with the explicit intent of making a purchase rarely or never complete checkout. Further, 98 percent of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content on a brand’s website, underscoring the need for descriptive, accurate content.

“The content customers see and the experiences they have while interacting with a brand online are crucial to shaping their purchasing behavior, said James Norwood, chief marketing officer and executive vice president of strategy at Episerver. “While not every consumer visiting a brand’s website is there to make a purchase, brands must consider how the experience of their websites — from navigation to checkout — supports engagement.”

For more insights into the behavior and expectations of consumers shopping online, download the report here.

The post Study Finds Most Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy appeared first on Mobile Marketing Watch.

The company is aiming to provide better monetization solutions for small and medium web publishers.

“There’s currently a major disconnect between what the average website can offer and where advertising is headed,” said Hyaat Chaudhary, founder and chief executive officer of Outstream.com. “Advertisers are shifting spends from TV and banner ads to digital video and can’t find enough quality inventory.”

Outstream.com is an innovative outstream video platform for web publishers. Unlike traditional online video advertising that plays before or after a video, outstream is online video advertising that plays in-content.

The company says digital video advertising spending nationally is predicted to quadruple from $6.84 billion in 2015, to $28.08 billion in 2020.

The post Outstream Makes Big Push for Video Advertising Accessibility appeared first on Mobile Marketing Watch.

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The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

Being able to better analyze and target a consumer’s behavior has always been a vital component of the overall marketing mix. Understanding whom your target it is, what their preferences are, and what drives their purchases is invaluable data for any marketer to obtain. With this in mind, Tapad Inc., the leader in cross-device marketing technology, is delivering even more value to brands and agencies by integrating audience profile data into its cross-device media platform.

Today, Tapad announced its clients will have access to more than 500 million new audience profiles for cross-device targeting through VisualDNA’s psychographic audience-profile data. The addition of VisualDNA’s technology will further augment the Tapad Device Graph, which operates the longest-running cross-device algorithm in the market today.

VisualDNA utilizes data science expertise, partnerships with leading academic institutions, and a team of psychologists to build audience profiles that offer reliable, relevant insights for brands to better understand purchase intent and online behavior. These profiles are built by analyzing responses to personality quizzes, which consumers take voluntarily through social media and the company’s online portal.

For example when I took the quiz, I was asked everything from my demographic information, including age, gender, relationship status and income range, as well as product/ brand preferences, such as my choices for clothing, cars, technology, where I get coffee, and much more. In addition, the quiz also asks how you would react in certain situations and what imagery most appeals to you, providing marketers with further insight about your social behavior. At the end of the quiz, I was presented with results for my level of Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism and how these various traits apply to my everyday life.

Tapad’s Founder and CEO, Are Traasdahl said that when it comes to psychographic audience data, VisualDNA’s profiles are unmatched in-depth and accuracy. With this partnership, he added, it gives their clients access to a powerful new set of data for reaching relevant audiences.

Jim Hodgkins, Managing Director of Marketing Services at VisualDNA, added that deep consumer understanding, regardless of device or channel, is a crucial piece of the ever-changing marketing equation. By partnering with Tapad, they are delivering a true understanding of consumer behavior within an actionable platform, giving marketers a way to strategically reach their most relevant audience.

By having access to this priceless information, brands and marketers will not only have a better grasp on exactly who their consumers are and what products and activities they prefer, but they will also gain a deeper understanding of what kind imagery and situations ultimately drive their purchase behavior — and the best part, the consumers provide this data completely voluntarily while also having a little fun.

The post Tapad Announces Partnership With VisualDNA to Provide Cross-Device Audience Profile Data appeared first on Mobile Marketing Watch.

According to details shared with MMW, the video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. This new solution streams app trailers for game and utility apps in various lifestyle verticals (news, dining, health, gaming, etc.).

Native video ads are available through various channels:

• Native ads API feed – Over 1,000 unique worldwide video campaigns are available in a server-to-server integration
• Full screen interstitial ads – A combination of video ads along with 3-6 native ads spurs improvement in revenue growth and user engagements/various KPI parameters
• Rewarded video ads – These ads are shown when a user opts earns rewards or special features such as points, coins, lives, etc, and provides developers with a stable revenue stream

“Video ads deliver higher eCPM rates to the publishers and higher retention rates to the advertisers. In a recent beta trial, click-through-rate (CTR) delivered a general increase by 200% with regular interstitial at 10% while CTR with video interstitial is 30%,” the company said in its provided statement.

The post Appnext Announces Native Video Ad Solution appeared first on Mobile Marketing Watch.

Help could be on the way. And you don’t even have to text 911.

Truecaller, a mobile call management company, has just released its “Truemessenger,” an app which the company claims will make texing smarter and more social. And it’s currently free to download on Google Play.

“The purpose of Truemessenger is to put a name, and even a face, to every incoming number,” reports ConsumerAffairs.

“It helps you filter and block spam by tapping into vibrant community of more than 150 million members who help protect one another from annoying intrusions,” Truecaller said this week in a release to the press.

How does this work?

“When you receive a text, the app, which is integrated with Truecaller’s network of 1.7 billion numbers worldwide, scans social networks and automatically assigns photos, nicknames, and other contact information to the incoming message,” notes Truecaller.

Best of all, the app also allows you to set up your own spam rules, just like you can with email. SMS spam is either filtered out of your inbox or blocked altogether. You have less clutter in your inbox and aren’t left guessing who might be trying to reach you.

Truecaller contends that spam accounts for 15 percent of all SMS messages sent — about 1.2 trillion spam messages each year. According to the company’s data, in the U.S. market, while there are plenty of other communication options, texting is still the most-used app, making it a prime target for telemarketers and fraudsters.

You know, the guys who SMS you about “free” gift card offers, get rich quick marketing promotions, and outright phishing scams?

“If you happen to be the target of an anonymous cyber-bully who texts hateful messages, the app can gather and present quite a bit of information about your tormentor,” contends the company.

Truecaller says its Truemessenger app gives users the ability to detect, block, and report spam alongside other Truecaller members. Users also have the option to avoid messages from unwanted numbers and contacts.

“We are in the middle of the Wild West in terms of spam messages we receive on our mobile phone, and despite the evolution of services in other areas, little has been done to curb the number of spam messages we receive on a daily basis,” said Alan Mamedi, the CEO and co-founder of Truecaller.

Want to check out a short video all about it? Click here.

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