Holiday Sales Healthy, But It Took Discounts, Promotions, and Omnichannel to Get There
Surely you have heard that holiday retail sales were decent for 2016. But the fly in the ointment may be…
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New Research Probes Omnichannel’s Missing Link
Netsertive, a digital marketing intelligence company, just shared with MMW the findings of its “Omnichannel’s Missing Link” report. Created in…
Study: SMBs Quickly Adapting to the Omnichannel Paradigm to Compete
On Tuesday, MMW was privy to the findings of a new study from Emarsys, a provider of cloud marketing software…
Kahuna and Segment Hook Up to Help Brands Quickly Personalize Marketing Campaigns
Kahuna and Segment have hooked up — and not on Tinder, my friends. Segment is a major customer data hub…
6 Best Practices for Omnichannel Marketers
The following is an exclusive guest contributed post by Jessica Hawthorne-Castro, Chief Executive Officer at Hawthorne Direct. It wasn’t too…
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest…