Blue Calypso Debuts Mobile Shopper Engagement Program
Blue Calypso, a developer of mobile shopper engagement and social advocacy solutions based in Dallas, says that the spread of…
Mobile Commerce
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Mobile Payment Tech Not Only Popular But Practical for Personal, Business Use
Imagine returning home from your favorite coffee shop only to discover that your wallet is missing. Now what do you…
Can Marketers Boost Chances of Mobile Commerce Success with the Touch of a ‘Button’?
Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you…
Unilever Breaches the Great Wall: Signs Partnership Deal with China’s Leading Internet Company Alibaba
The next horizon for corporate sales and growth? That would be some of the biggest and relatively untapped markets in…
RideScout Gobbles Up GlobeSherpa to Improve Mobile Payment and Ticketing
Fresh out of Austin, Texas last week came news that RideScout — a leading mobile app that lets users search…
Visa, Verifone Unite to Ramp Up Global Omni Commerce
On Wednesday, Visa Inc. and Verifone announced a partnership that will enable merchants to “offer their customers a more streamlined,…
mCommerce May Be the Ultimate Growth Market for Remainder of Decade
Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be…
New Partners Look to Drive In-Store Shopping Through Dynamic Mobile Ads
Sizmek, an open ad management company for multiscreen campaigns, has just teamed up with Retailigence, an online-to-offline marketing platform for…
Cole Haan Delivers Apple Pay Into Mobile App Experience
Cole Haan, the American lifestyle footwear and accessories brand, has just launched Apple Pay within their mobile shopping application. According…
Buying on Mobile: Move Over eBay, Here Comes Google
Could Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search…