GS1 MobileCom Aims To Advance Mobile Commerce
Mobile commerce as a whole is still in its infancy, with a long way to go before most people feel…
Mobile Shopping
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The Ambiguity Of Mobile Users Connecting Via WiFi
With a growing number of mobile users opting to use WiFi connections to access the mobile Web and other mobile services…
Ace is the Place for Mobile Marketing
It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success. This week,…
National Geographic Introduces New Travel Phone
Nothing says international travel like National Geographic. Without question, the recent announcement from the venerable brand is likely a welcome…
Not All Mobile Campaigns Work The Way They Should
Most news surrounding mobile campaigns consists of telling how successful the campaign was overall and how much better they are…
First “Mall-Based Mobile Marketing Network” Launches
General Growth Properties, which manages the nation’s second largest network of malls, has teamed with MOBISIX to offer what they…
HarperCollins Steps up Efforts in Mobile Marketing
Even Harry Potter couldn’t save the publishing industry from a precipitous decline in sales that has severely impacted the publishing…
Gillette Introduces “Sharp” New Mobile App
Procter & Gamble’s Gillette razor will be the focus of the new mobile marketing endeavors of one of America’s largest…
Wallace and Gromit Coming to AT&T U-verse
AT&T U-verse customers are in luck. That is, if they are fans of Wallace and Gromit. If so, they will…
Bango Offers Up New Low-Cost Mobile Payment Solution
With paid mobile apps and content growing in popularity, and people becoming more comfortable with the idea of using their…