Infographic: The Holiday Shopping Habits of Mobile Consumers
The holiday shopping season might start early this year, at least for mobile shoppers. That’s according to a new infographic…
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UNICEF Turns to IBM to Help African Youth
IBM and the U.S. Fund for UNICEF have just announced a collaboration with UNICEF Uganda on something called “U-report.” U-Report…
Millennial Media Introduces New Mobile Measurement Products
On Monday, Millennial Media shared with MMW details of the independent leader in mobile advertising’s newest offering. The company is…
Infographic: CMO’s Will Outspend CIOs on Technology by 2017
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? That’s the…
DDB Chicago, Celtra Partner for Rich Media Mobile Advertising
On Wednesday, the team Celtra Inc. – a leader in rich media mobile advertising and analytics – announced a “strategic…
Outlook: The Rise of the Mega SDKs in Mobile
The following is a guest contributed post from Panos Papadopoulos, CEO and Co-Founder of BugSense. Many would argue that the…
What Big Data Can Learn From Mobile Data
The following is a guest contributed post from Panos Papadopoulos, CEO and Co-Founder of BugSense. Would you believe you can…
comScore: U.S. Smartphone Audience Tops 140 Million
On Friday, comScore released new data from the comScore MobiLens service, which chronicles key trends in the U.S. smartphone industry….
New Mobile App Marketing Platform Taking Off
Grow Mobile has unwrapped for public release its new mobile app marketing platform. Calling its platform “revolutionary,” Grow Mobile says…
Fiksu Data Shows Mobile Advertising Outperforming Traditional Advertising
Fiksu has just published the findings of a new study showing that the cost per engagement of mobile app advertising…