Infographic: The Big Bang of Big Data
“Big Data” is a hot buzz phrase, but there’s a much longer history of analytics that has built the foundation…
Mobile Analytics
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Distimo Touts New Conversion Tracking SDK for App Developers
On Wednesday morning, Distimo announced the launch of Conversion Tracking, a free Software Development Kit (SDK) that offers app developers…
Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Infographic: The Rise Of Social Media Analytics
“The most significant issue for ad buyers,” reads a recent report from MIT Technology Review, “is that they don’t know…
Infographic: Analytics Driving Digital Marketing
It’s been said that in the world of mobile marketing, there are three little letters more intimidating than IRS and…
Email Marketing Giant Unveils New Mobile Marketing Capabilities
On Wednesday, email marketing and cross-channel marketing solutions provider StrongMail announced new and enhanced mobile marketing capabilities. Included is an…
App Annie Releases New Tools for Intelligence
App Annie is launching a new generation of App Annie Intelligence that gives app publishers, marketers, advertisers, financial services firms…
comScore Launches Digital Analytix
MMW just received word from comScore about the newest resource being introduced by the global leader in digital measurement and…
The ‘Bugs’ Are Out at Google I/O
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating…
Vidyard Steps Up Focus on Video Marketing ROI
Vidyard, a leading video marketing platform, has announced its integration with marketing software provider Marketo. The effort will allow businesses…