Xtract Responds To Mobile Marketing Privacy Concerns
On the heels of a debate over the privacy implications of mobile marketing, a new company is taking steps to…
Mobile Analytics
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Openwave Launches Mobile Analytics For Carriers
Openwave systems has launched its mobile analytics service, though it’s not geared towards traditional customers. The service has been designed…
71% Of Companies Don’t Track Mobile Traffic…
As unbelievable as that sounds, a survey by Omniture shows that nearly 71% of companies do not track mobile-based traffic…
Study: Unique Visitors – Most Important Mobile Metric
Bango, a leading mobile analytics company, recently conducted a survey of 550 mobile website owners to determine the most important…
The Growing Importance Of Mobile Analytics
Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future…
ComScore And M:Metrics Team Up For Better “Mobile Measurement”
ComScore, a leader in “digital measurement” on PCs and the likes has acquired M:Metrics, an emerging leader in “mobile measurement,”…
Amethon Solutions Enters US Market With Mobile Analytics Platform
go2 Media is deploying the first Mobile Analytics platform in the US for Australian based Amethon Solutions today. go2 was…
Mobile Website Hits Shouldn’t Be Your Lead Dog
Once a day I check Google search results for several things including Mobile Marketing to see what’s shaking. Over the…