So what does this mean for marketers? According to the official word, marketers can now simply access GroundTruth’s platform, which sees 2 out of 3 smartphone users, to sign-up, input a credit card, and create their first campaign in a matter of minutes – no minimum spend required.

As an early adopter of Ads Manager, Derek Walls, PR & Marketing Manager at Ted’s Montana Grill said: “GroundTruth’s self-service platform gives us the opportunity to tap into sophisticated location data and targeting on our own terms. Since joining Ads Manager, we’ve seen a 10x return on ad spend and can attribute mobile ads to actual restaurant visits, the ‘holy grail’ for any marketer. Mobile advertising was essentially a new territory for the brand last year, and now we consider it to be one of the most valuable components of our 2018 plan.”

Another early adopter, Nathan Daniel, Senior VP at Conquest Digital added: “GroundTruth’s ability to track actual number of store visits from users who saw my clients’ ads is a total game changer for the automotive dealership and retail industry. Ads Manager’s simple UI, advanced targeting, flexible creative options, and robust reporting is allowing me to exceed my client’s marketing expectations while growing my agency business.”

To learn more, click here.

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Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.

UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.

Called “Location Visit Optimization” (LVO), it’s proving a successful way to boost “relevance and performance of mobile ad campaigns based on real-world location visits.”

“Although mobile advertising has come a long way, marketers still struggle to link their sales data to their campaign in real-time,” said Bill Gross, founder and CEO of UberMedia and Idealab. “LVO changes all that by allowing marketers to optimize on what matters most – real-time, real-world location visits. This method represents the next phase of mobile advertising, and has already proven to dramatically increase marketing results for automotive, fast food and hospitality brands.”

Reportedly, a host of national fast-food chains, automotive advertisers, and hotel chains have all seen location visits more than double with LVO.

Want to know more about LVO? Check out the infographic below.

The post Tracking of Real World Location Visits of UberMedia System Looks Like a Winner appeared first on Mobile Marketing Watch.

For starters, we’re looking at a $4 billion market (or more) by 2018.

The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.

In fact, they already are.

Today, the indoor location focus is on the retail space, but the potential in enterprise, corporate, and public venues is just as large, albeit with different drivers and inhibitors.

In ABI Research’s latest report, “Indoor Location for Commercial and Business Verticals,” key drivers such as corporate wellness, legislation, employee analytics, low-cost tags, BYOD, and security are all considered across 11 non-retail verticals.

“In the non-retail space, the current RTLS market is largely focused on tracking high-value or important items using high-accuracy and dedicated tags,” writes senior analyst, Patrick Connolly in a report summary. “But the ability to track connected devices and low-cost BLE tags will open up opportunities around staff analytics, visitor management, meeting scheduling, staff enterprise applications, building layout optimization, etc.

There is also huge potential in public-facing buildings like hospital, hotels, airports, schools, etc., resulting in over 40,000 installations of indoor location technologies in non-retail environments by 2019.”

The anticipated growth, not surprisingly, will be driven by new technologies.

ABI practice director, Dominique Bonte, says new technologies will, indeed, “give this market a major jolt in the arm.”

“Quuppa’s BLE technology and advances in Wi-Fi and small cell location will all better enable low-cost and high-accuracy across large buildings. IoE, wearables, and BYOD means there will be many more ways of tracking in the future, while the onset of low-cost BLE tags makes accurate asset tracking cost effective for all verticals, even consumers,” Bonte adds.

The post Enterprise Market Shifting Focus to Indoor Location Mobile Tech appeared first on Mobile Marketing Watch.