GroundTruth, a leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, has just announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising.
So what does this mean for marketers? According to the official word, marketers can now simply access GroundTruth’s platform, which sees 2 out of 3 smartphone users, to sign-up, input a credit card, and create their first campaign in a matter of minutes – no minimum spend required.
As an early adopter of Ads Manager, Derek Walls, PR & Marketing Manager at Ted’s Montana Grill said: “GroundTruth’s self-service platform gives us the opportunity to tap into sophisticated location data and targeting on our own terms. Since joining Ads Manager, we’ve seen a 10x return on ad spend and can attribute mobile ads to actual restaurant visits, the ‘holy grail’ for any marketer. Mobile advertising was essentially a new territory for the brand last year, and now we consider it to be one of the most valuable components of our 2018 plan.”
Another early adopter, Nathan Daniel, Senior VP at Conquest Digital added: “GroundTruth’s ability to track actual number of store visits from users who saw my clients’ ads is a total game changer for the automotive dealership and retail industry. Ads Manager’s simple UI, advanced targeting, flexible creative options, and robust reporting is allowing me to exceed my client’s marketing expectations while growing my agency business.”
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