Foursquare Bolsters Relevance Of “Places” Displayed In Mobile Apps
Now that Facebook is gearing up for its foray into the world of geolocation and the omnipresent “check-in” functionality, similar…
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Facebook Planning All Out Assault On Geolocation & Check-ins
After digging through JavaScript code, TechCrunch is reporting they’ve found some interesting tidbits in relation to Facebook’s plans for geolocation and the…
Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?
A new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading…
Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location
Placecast, who’s been piling up the awards for its innovative use of digital marketing to drive consumers to physical environments,…
Connecticut Sun Engages Fans With Proximity Marketing
It was announced today that Ace Marketing has partnered with the Connecticut Sun WNBA team to install a Proximity Marketing…
The Future Of Mobile Location Lies With “Hybrid Positioning”
The location-aspect is making its way into nearly every mobile service imaginable, but current location-gathering methods aren’t as precise as…
Motorola Dropping Google Location In Favor Of Skyhook Positioning For Its Android Devices
Motorola has high hopes for the future of Android and its devices. One integral aspect of that relationship is the…
Survey: Consumers Prefer Location-Based Ads Over SMS And Mobile Web Ads
The Mobile Marketing Association (MMA) recently published survey results indicating that a majority of consumers prefer location-based ads over other…
Foursquare Sets Sights On Monetization, Launches Local Business Dashboard
No one quite expected Foursquare would grow so large so fast. Like other fast-growing Web companies, Foursquare has an enormous…
Microsoft Brings Foursquare Results To Bing Maps
In a line of pretty smart moves by Microsoft recently, the company announced that it’s partnered with Foursquare to overlay…