SMS/MMS Remain Cornerstone Of Mobile: Revenues Reaching $233B By 2014
SMS and MMS usage is higher than ever, we all know that. But just how huge and far-reaching the technology…
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Verizon Users: 162 Billion SMS, 4 Billion MMS In Q4, $16B In Mobile Data Revenue
Verizon Wireless recently released its Q4 2009 revenue, boasting impressive mobile data and SMS/MMS usage numbers as well. The company…
ComScore Teams With Flurry To Bolster Mobile Metrics
ComScore, the clear leader in web statistics and analysis, has teamed with Flurry to add real-time mobile metric data to…
Overcoming The Mounting Problem Of Mobile Metric Fragmentation
Advertising in general is a data-driven ecosystem. Without the appropriate metrics to utilize, any campaign is all but useless. Such…
Merger Between Flurry And Pinch Media Aimed At Taking Charge Of Mobile Analytics
Two leaders in the world of mobile analytics have joined forced today with the announcement of a merger between Pinch Media and…
November’s State Of The Mobile Web: 18 Billion Pages & 272 Terabytes Of Data Consumed
Like Millennial Media’s monthly S.M.A.R.T report, Opera’s monthly “State of the Mobile Web” report gives an inside snapshot of how…
T-Mobile’s Data Revenue Way Up, Thanks To SMS
T-Mobile was hoping for a boost when it launched its 3G network late last year. All other major carriers had…
Survey: Still Only 1 In 4 US Consumers Interested In Mobile
A recent study put on by the MMA in conjunction with research partner Synovate has unveiled some new mobile usage…
ComScore And M:Metrics Team Up For Better “Mobile Measurement”
ComScore, a leader in “digital measurement” on PCs and the likes has acquired M:Metrics, an emerging leader in “mobile measurement,”…