As mobile search continues to evolve, and multiple services stem from the growing ecosystem, there’s been heavy emphasis on local mobile search, or so-called “hyperlocal targeting.”
A new startup called InfoHubble aims to bolster this growing ecosystem with a technology that provides rich real-time mapping of things like Point of Interest (POI) details, company data (business hours, etc.), brand data (labels, products), review data, inventory data (stock) and more, which effectively geo-codes the data for further distribution and integration. Its data-sets are licensed to Yellow Page providers, Online map services and local search engines for example.
It’s an interesting concept and one that at least a few investors are interested in. Sunstone Capital, a venture firm that’s historically focused on geo-related startups, has given InfoHubble a seed investment alongside angel investor Tommy Ahlers. Based in Amsterdam, InfoHubble is set to launch its first data-sets for the European and North American markets at the Kelsey ILM conference in Silicon Valley this week.
The startup has major potential to help local search better align with relevant, targeted data. “Without good geographic data, [mobile search] results arenʼt relevant,” says Nikolaj Nyholm, Partner at Sunstone Capital, who believes InfoHubble has “more years of expertise with real-time local data than anyone else in the market.” We’ll be keeping a close eye on this one.