Brexit Brings Out the Creative Kings of Mobile and Ecommerce
On Friday, British voters blazed a bold and globe-shaking path toward freedom and independence from the European Union by opting…
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In UK, Consumers Are Eating Up Mobile Media, Especially Apps
For mobile internet users in the UK, apps are where it’s at — in fact, apps account for a substantial…
UK Retailer Email Fail: Improve It or Bag It, Suggests New Data
Retailer newsletters in the UK are not having a good jaunt these days. Now Practicology has released the findings from…
Social Networks Biggest Email Mavens in UK Reveals New Stats from Mailjet
Who’s the biggest user of email in the UK? “On average, social networks or online community companies send 303,111 emails…
MediaBrix Expands, Takes Mobile Targeting Platform to UK
MediaBrix has taken its show on the road. The company, known for delivering cross-platform ad campaigns that create emotional connections…
InMobi, Sky Media to Bring Premium Mobile Audiences to UK Brands
On Wednesday, MMW was briefed by the team at InMobi, a top mobile advertising platform, regarding its new partnership with…
comScore Gives U.K. Marketers What They’ve Been Waiting For
On Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom. This development brings with it the…
PubMaticUK’s Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are Resolved
What’s the future of programmatic in the UK? According to Bill Swanson, manager for PubMatic there, thinks programmatic is bound…
UK Mobile Commerce Following U.S. Lead, Expected to Grow to $200 Billion by 2019
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like…
What’s Cooler than Twitter in the UK? A Lot, Apparently
According to U.K. consumers, Instagram is cooler than Twitter. The CoolBrands top 20 has debuted for 2014 and it shows…