If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed?
Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.
The online shopping giant and flourishing tech maker is said to be planning a new Amazon branded smartphone, upping the ante with Apple and Samsung by rolling out a slew of groundbreaking features that we haven’t yet seen on an iPhone or Galaxy smartphone.
BGR leaked a number of photos yesterday of what we’re told will be Amazon’s flagship smartphone. The company has apparently spent years “creating a unique and, at times, novel user experience that has two main focuses: Amazon products and services, and a custom 3D interface unlike anything we have seen before on a smartphone.”
If the details shared are accurate, Amazon’s inaugural smartphone will pack six cameras (needed to facilitate the device’s 3D capabilities) and a glasses-free 3D interface.
Launching in late summer, the unnamed device will be powered by a Qualcomm Snapdragon processor, and will include 2GB of RAM. Additionally, the main rear camera features a resolution of 13 megapixels, and there’s even a front-facing camera for video chats.
Rumor has it that Amazon has even included its Mayday customer service feature.
Few clues have dropped with regard to pricing, but chatter dictates that the device will initially launch in the U.S. but should be available across the major carriers upon its market introduction.
Until we know more, mobile marketers may not have much to go on as they plan for opportunities bestowed by new technologies. But if the Android-powered Amazon smartphone is as innovative as we’re led to believe it will be, 3D, augment reality, and futuristic interactive mobile marketing campaigns may one day be the new norm in our industry.
