EBay Launches New Cost-Per-Sale Ads for Web Sellers
It’s a tough marketplace out there today — especially for online sellers like EBay Inc., which has watched sales go…
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MMA Confirms Appointment of New Chairman
Ahead of the weekend, MMW learned that the Mobile Marketing Association (MMA) appointed Michael Donnelly as the new chairman of…
Cognizant Acquires Cadient Group
The last two years have seen a lot of important mergers and acquisitions in the marketing industry. One of the…
Marketers Walk Thin Line Between Relevancy Demand and Privacy Concerns
Marketers must find the challenge daunting. As data flow on smartphones continues to lap voice usage, they need to understand…
Online Videos Now Watched More On Mobile Devices
Since the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business…
Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near
Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is…
AppSuite Plays a Vital Role In New Illinois Restaurant
Launching a new restaurant or bar is always a big risk, so when Sycamore, Illinois restaurant and sports bar Hobnobbers…
Digital Display Wallops TV for Auto Insurance Brands
Who is going to switch auto insurers in the next six months? We don’t know the exact names yet, but…
Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots
What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times…
Nasmedia, Lotame Hook Up to Augment Advertising Efficiencies
Lotame, a worldwide data management platform (DMP), tells MMW that it has just inked a strategic partnership with Nasmedia —…