Report: Mobile Marketing Benefits from Relevance, Creativity
What’s true for mobile marketing is true for all facets of digital marketing in 2014. According to the latest industry…
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Mobile Advertisers Not Pleased with Lack of Access to iOS User Data
Apple is purportedly so protective of its data that it won’t share highly desirable, although still anonymous, user information with…
Industry Titans Encourage Renewed Focus on Multi-Channel Advertising
In an open letter to advertisers published Monday, the Interactive Advertising Bureau isn’t mincing words. The time to focus on…
The Week's Top Stories in Mobile Advertising
Here are some of the top stories in mobile advertising this week from around the Web and on Mobile Marketing…
Big Growth for B2B Mobile Advertising
While the impact of mobile ads is undeniable, getting mobile ads right remains an elusive challenge for many. Recently, American…
Here's What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following…
Will Star Power Bring Yahoo More Mobile, Online Ad Revenue?
Katie Couric is the new face of Yahoo’s news division and, beginning next year, will serve as global anchor of…
Millennial Media Raises Curtain on the Millennial Media Exchange
Punctuating a bustling Wednesday morning for mobile advertising news, Millennial Media is capturing its fair share of the headlines today…
Infographic: Opera Mediaworks Releases State of Mobile Advertising Report
The Q2 2013 State of Mobile Advertising Report was published Tuesday by Opera Mediaworks, the world’s largest mobile ad platform….
Google Already Claims 2013 Mobile Ad Crown
The top remains the only market position Google is familiar with when it comes to mobile advertising. According to the…
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