Commenting on the news Li stated, “I am honored to have spoken at this prestigious event and look forward to Cheetah Mobile’s continued relationship with Microsoft to develop products that solve real-life pain points and increase efficiency for people and businesses.”

Cheetah Mobile and Microsoft have been working together since 2017, when it integrated Microsoft’s intelligent voice assistant Cortana into its popular launcher app, CM Launcher. Cortana not only allows CM Launcher users to easily control the app with voice commands, they can also use voice commands to make voice calls, read the news, create and manage events, set reminders and perform web searches, all without leaving the app.

Microsoft and Cheetah Mobile expanded their partnership in July 2018 with the release of Cheetah Translator, a portable translation device developed using text-to-speech and translation technology from Microsoft Research Asia (MSRA) and OrionStar, a Cheetah Mobile-invested AI company. The device is light-weight and easy-to use, while providing accurate and reliable translation, making it the perfect accessory for travelers. Cheetah Translator operates on OrionStar’s self-developed Orion Voice OS, the number one smart voice OS in China, with a 30% market share. Orion Voice OS currently powers smart speakers from Xiaomi, Midea and Ximalaya, as well as Cheetah Mobile’s entire line of robotics products and smart devices.

Unlike similar translation devices that feature two or more buttons, Cheetah Translator’s one-button design reduces the number of operations required of users. Whether it is selecting the language, translating or changing volume, it can all be done with one button. In fact, the translation engine provided by Microsoft and OrionStar automatically detects which language is being spoken and translates accordingly without the need to manually switch between languages. It currently supports Chinese, English, Korean and Japanese, with more languages to be added soon.

Li continued, “The major advantage that Cheetah Mobile has in AI products is its combination of user thinking, product thinking and AI technologies. By focusing on users’ needs in specific scenarios, Cheetah Mobile uses the most suitable technology to solve those needs, and Cheetah Translator is the embodiment of this goal. There are no borders between machines and people anymore. Cheetah Mobile’s goal is to provide users with AI products that are truly intelligent and truly useful.”

Microsoft Shanghai Tech Summit was held at the Shanghai World Expo Center from October 24 to 27, 2018. The Summit brings together Microsoft‘s top global technology experts, famous domestic entrepreneurs, industry leaders, entrepreneurial pioneers and technology enthusiasts gather together to discuss hot topics, share the latest & most cutting-edge gains, the most competitive strategies and techniques, as well as industry solutions under digital transformation, to jointly improve business productivity and predict the development trend of the industry.

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile Internet company with strong global vision. It has attracted hundreds of millions of monthly active users through its mobile utility products such as Clean Master and Cheetah Keyboard, casual games such as Piano Tiles 2, and live streaming product Live.me. The Company provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels. The Company also provides value-added services to its mobile application users through the sale of in-app virtual items on selected mobile products and games. Cheetah Mobile is committed to leveraging its cutting-edge artificial intelligence technologies to power its products and make the world smarter. It has been listed on the New York Stock Exchange since May 2014.

About OrionStar

OrionStar is an AI company in China that is controlled by Fu Sheng, CEO and chairman of Cheetah Mobile. The company was established in September 2016 by a group of technology industry leaders and product specialists from Silicon Valley, Japan, Taiwan, Beijing, and Shenzhen. OrionStar has developed a complete robotics technology chain, including a voice-controlled operating system, Orion Voice OS, visual recognition technology, indoor mapping and navigation system, and a back-end robotics platform, Orion OS. OrionStar is committed to using AI technology to develop the next generation of ground-breaking technology products and free people from the burden of overly complicated tasks, make homes more intelligent and create a better world through technology.

For more information about Cheetah Mobile and its products, please visit www.cmcm.com

The post Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai appeared first on Mobile Marketing Watch.

H Code Media

Parker Morse, CEO of H Code Media stated, “We’re excited to partner with one of the largest and most well-respected Mexican media conglomerates. Grupo Imagen’s audiences are authentic and relevant to advertisers that want to engage with US Hispanics in a meaningful way. As H Code continues to expand on multiple content areas, our partnership with Grupo Imagen reinforces our strength in the soccer, women, and news verticals.”

According to a provided news release:

US Hispanics are a mobile-first market that’s highly engaged in soccer. Nine out of ten Hispanic soccer fans in the US plan to watch the FIFA World Cup from beginning to end. This partnership significantly enhances H Code Media’s ability to connect brands with US Hispanic soccer fans when and where they will be most engaged. Industry giants in the space, specifically Univision and Telemundo, are broadcast companies that are a decade behind in digital, leaving a major gap in their ability to effectively connect brands with the highly fragmented US Hispanic market.

“We are focused on strengthening our direct relationships through exclusive partnerships and this is our first with a major Mexican media company,” says Pablo Rivera, VP of Publisher Development at H Code Media. “Mexicans make up nearly two-thirds, or 63.2%, of the US Hispanic population. Our exclusive relationship with Grupo Imagen allows us to provide a clear advantage to advertisers that want to connect and influence Mexicans in the US before, during, and after the World Cup.”

“H Code Media has the best US Hispanic digital team and partnering with them underscores the level of quality that Grupo Imagen stands behind,” said Alfredo Martell, Business Development Director at Grupo Imagen. “We look forward having H Code Media handle the monetization of our sites while we continue to grow all of our media properties by providing the best possible content to engage our audiences.”

This partnership highlights how H Code Media provides a differentiated and unique ad inventory in market to enhance its current offering. Similar to its recently announced partnership with Webconsultas, the world’s leading health and wellness online portal among Spanish-speaking readers, this new relationship enables advertisers to effectively reach US Hispanics who are engaged in soccer, health and news content. H Code Media’s use of Big Data connects advertisers with this highly coveted demographic at the right time and place with the right message in a non-intrusive manner.

H Code Media’s solutions include display, rich media, video, mobile, native, social/digital channels, as well as creative services. To effectively reach US Hispanics, H Code Media continues to partner directly with leading Spanish language media companies from around the world like Grupo Imagen to strengthen its leadership position in this niche industry.

The post Grupo Imagen Inks Exclusive Partnership with H Code Media appeared first on Mobile Marketing Watch.

Alarmingly, the report shows that ,obile app marketers were exposed to 30% more fraud in Q1 2018, reaching $700-$800 million worldwide.

Other key findings of the report include:

• The share of fraudulent installs has grown by 15%, tainting 11.5% of all marketing-driven installs.
• Bots have replaced device farms as the most popular form of attack, responsible for over 30% of fraudulent installs.
• Shopping, gaming, finance and travel apps are the hardest hit.

To learn more, check out the full report here.

The post New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018 appeared first on Mobile Marketing Watch.

With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders and notifications to increase engagement, usage and brand awareness.

TeleSign’s SMS app allows anyone to build real-time communications into new or existing web and mobile applications, and scale their usage as needed. These messages can take the form of alerts, reminders, notifications, invites, two-way communications, promotional campaigns, and other marketing messages sent directly from TeleSign’s SMS add-on within Dynamics 365. This differentiated customer experience leads to increased user engagement, higher satisfaction rates, stronger customer lifetime values (CLV) and faster growth.

“It’s projected that 80 percent of business will be communicating with customers via cloud communications by 2020,” said Aled Miles, Chief Executive Officer at TeleSign. “Microsoft Dynamics 365 customers now have the power of TeleSign SMS to easily add messaging capabilities and connect with their customers the way they want to be engaged.”

Sona Venkat, General Manager, Microsoft Corp. added, “We’re excited to have TeleSign offer businesses the ability to provide timely, personalized information to their users via SMS, enhancing the customer journey and enabling digital transformation. We’re confident these scenarios will drive tremendous value for our mutual customers.”

With TeleSign’s SMS app, Dynamics 365 for Marketing customers can communicate more effectively with their audiences and provide a critical customer touchpoint throughout their lifecycle using SMS.

To learn more about TeleSign and its communications offerings, click here.

The post SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing appeared first on Mobile Marketing Watch.

If you’re not familiar, SXSW was founded in 1987 in Austin, Texas and is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

Pefin’s proprietary technology helps users navigate the important decisions that impact their long-term financial well-being — from buying a house to starting a new job to saving for a child and retirement. It also provides personalized, actionable investment strategies that are tied to specific financial plans. Pefin’s patent-pending AI platform provides the same level of intelligent guidance as a human advisor at 1/20th of the cost and is powered by over 2 million data points assuring that information is real-time. All of this for the cost of a few cups of coffee. Founder, Ramya Joseph, CEO, Catherine Flax and CTO, Jay Gopalakrishnan will be attending the festival and available to answer questions and provide demonstrations.

Pefin’s goal is to inform attendees at SXSW on how to help people live their best financial life, regardless of age, gender, income, wealth, financial expertise or past mistakes.

To learn more, click here.

The post The World’s First AI Financial Advisor to be Showcased at SXSW appeared first on Mobile Marketing Watch.

The results were published in Smaato’s Q4 2017 Global Trends in Mobile Advertising Report, which offers key insights into the worldwide mobile programmatic advertising landscape based on in-depth analysis of the quarter’s ad impressions on the Smaato platform.

“Mobile advertising is growing extremely fast worldwide, especially in high-value categories including video and targeted in-app content,” said Arndt Groth, President of Smaato. “Smaato as a platform has experienced a substantial increase in both volume and pricing, a trend we expect to continue as we expand into other markets and create innovative new products for buyers and sellers.”

The report also notes that Smaato delivered 87% ad spending growth in the Americas and 61% growth in EMEA, the two regions with the highest increases. In 2017, the company also observed several massive growth factors that have changed mobile advertising significantly in the past few years — namely, significant growth from mobile video and in-app advertising.

In-app advertising accounted for 96% of global ad spending. In-app advertising has taken over the mobile advertising market, growing from 80% of total ad spending on the Smaato platform in 2016 to 96% in 2017. In-app’s domination of mobile ad spending last year was a global phenomenon, with in-app holding at least an 87% share of ad spending in each of the top 20 mobile advertising markets worldwide. Compared to mobile web, in-app ads also boasted much higher eCPMs, more user engagement and increased advertiser demand in Q4 2017.
Mobile video advertising increased by 14X. Video, which can offer higher engagement advertising to a more captive audience, took off in popularity in 2017. Across all of the top 10 mobile advertising markets, mobile video ad spending has increased by at least 6X over the past year, with in-stream pre-roll showing the highest increase in demand. In addition to a huge volume increase, Smaato also measured a mobile video eCPM increase of 70% from 2016 to 2017.

Want to know more? Download the full report here.

The post Smaato Serves Record Mobile In-App and Video Impressions in 2017 appeared first on Mobile Marketing Watch.

Through Coriant’s new Multi-Sided Platform Partnership Program and Prodea’s new IoT Service X-Change platform and ecosystem this partnership will accelerate global adoption of IoT services by simplifying go-to-market deployment across multiple vertical markets.

Prodea’s IoT Service X-Change is a platform offering turnkey solutions and a framework for rapid IoT service creation and delivery with a comprehensive ecosystem of best-of-breed offerings including guaranteed quality of service. It was developed to solve a number of real problems in the IoT industry, such as:

• Empowering service providers to participate in the IoT value chain beyond connectivity;
• Providing a vehicle for efficient launch of partner-powered IoT solutions; and
• Enabling monetizable and scalable services, rather than just technology components.

Through Coriant’s Multi-Sided Platform Partnership Program, the two :companies offer a unique and innovative approach to solving the challenge of IoT service deployment and monetization by employing a value-driven business model to deliver end-to-end IoT solutions — meeting the needs of many markets including healthcare, consumer products, governments, SMEs, and others.”

“While service providers, enterprises, and other organizations have been working to bring profitable IoT services to market, the full potential of these services has not been realized. In most cases, the challenge has been less about technology and more about optimal approaches to business models, specific verticals, and ecosystem partners,” said Homayoun Razavi, Chief Customer Officer and Executive Vice President of Global Sales & Digital Marketing, Coriant. “We chose to partner with Prodea not only because of their technology innovation, but also because their IoT Service X-Change can form the basis for our Multi-Sided Platform Partnership Program’s distribution of IoT services from ecosystem partners to customers worldwide. We believe this brings together all the right go-to-market ingredients, enabling service providers and enterprises to accelerate monetization of IoT services.”

The post First Look: Coriant and Prodea Partner to Disrupt IoT Service Adoption Worldwide appeared first on Mobile Marketing Watch.

TapOnIt was launched in April 2015 by digital advertising veteran Katie Wilson in Quad Cities, Iowa. In under three years, the company expanded to three additional Iowa markets – Des Moines, Iowa City and Cedar Rapids – and built a database of over 70,000 registered users.

The investment by New Media is expected to help TapOnIt to expand across the country by being added as an available product offered to advertisers at New Media’s publications across its 540 markets.

TapOnIt users register to receive up-to three image-based text messages per week featuring three local offers per message. With a 98% open-rate – including 90% who open within three minutes of receiving – the TapOnIt platform delivers immediate results at a fraction of the cost of traditional direct mail. And unlike other app-based discount offer platforms, TapOnIt business customers keep 100% of the revenue generated by users.

“Because our platform is text-based with no apps to download or update, we experience less than a 2% monthly churn rate compared to 70% churn for apps in their first 90 days,” said Wilson. “And our users redeem the offers they receive at rates of up to 11%.”

The post New Media Confirms Investment in TapOnIt appeared first on Mobile Marketing Watch.

Sponsored by Accellera Systems Initiative, DVCon U.S. will be held February 26-March 1, 2018 at the DoubleTree Hotel in San Jose, California.

“I am very proud of the program we have put together for our attendees at DVCon this year,” stated Tom Fitzpatrick, DVCon U.S. 2018 Technical Program Chair. “It is the must-attend conference for design and verification engineers because it continues to grow and evolve with the needs of industry. This year we’ve added some new vertical topic areas that I think attendees will find particularly intriguing and useful. Safety critical verification is a theme that attendees will see addressed throughout the conference, and the tutorials on Thursday afternoon are focused primarily on issues surrounding automotive safety and compliance. There is also a paper that will discuss UVM-based Verification of a RISC-V Processor Core. There is something for everyone at DVCon and our team of reviewers has done an excellent job of pulling the best for the program from an outstanding group of proposals,” Fitzpatrick concluded.

To get a more complete guide to the conference, Dennis Brophy, DVCon U.S. 2018 general chair, explains why DVCon is even “Bigger and Better” in his Welcome Message to attendees. You can check it out here.

For the full DVCon U.S. 2018 schedule, including a list of sessions, tutorials, workshops, sponsored luncheons and events, visit www.dvcon.org. To register for DVCon, visit here.

The post DVCon U.S. 2018 Adds New Topics to Technical Program appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Justin Augat, Head of Product Marketing at Virtustream

It is 2018 and nearly every consumer has heard of, come into contact with or purchased cloud services in one form or another. Many of us are now dependent on cloud benefits as many of the most common life experiences such as listening to music, watching television and learning in a classroom have all been improved by the ability to access, manage and purchase IT resources online.

Businesses are no different. Enterprises are now leveraging the efficiency and on-demand access of cloud more than ever to speed innovation, cut costs and improve productivity. But like many other revolutionary solutions before it, cloud faced many obstacles in early adoption.

A look back at marketing hype: Cloud “everything”

As soon as cloud hit its stride in 2010, IT analysts, vendors and customers began asking if cloud was ‘here to stay or is it one of these hyped subjects that inevitably will be forgotten in a couple of years’ time?’ Sure enough, no more than a year later in 2011 (according to Gartner’s 2011 Hype Cycle for Cloud Computing), cloud had taken the first step in answering this question by moving beyond the ’Peak of Inflated Expectations’ and straight into the ’Trough of Disillusionment’.

At the time, critics cited “cloud washing” as evidence that cloud could never live up to our expectations. Cloud was everywhere. Eventually, this “cloud washing” helped accelerate its complete dislocation from reality. Fast forward to 2018 and we could reasonably ask if anything BUT cloud is here to stay. In fact, not only has cloud met our “inflated expectations” of 2011, but also it has arguably surpassed what we imagined to be possible. Turns out that we weren’t wrong about the potential of cloud, we were just early.

No longer just for “non-critical” data

One of the more surprising realities of cloud as we move into 2018 has been the rate of business adoption of public cloud services for mission critical applications. Just a few years ago, many of us were convinced that public cloud was great – but was most appropriate for archive, backup and other business “non-critical” data. Non-critical was seen as the “appetiser” of data; the “main course” (mission critical data) would ALWAYS remain on-premises.

What a difference a few years make. Today, SAP, Oracle and other mission critical, traditionally “on-premises” applications are being efficiently run in public clouds. In fact, a recent survey from the 451 Group suggests that three in five (60%) enterprise workloads will run in the cloud by mid-2018, up from around two in five (41%) today.

Remembering the past and planning for the future

While it is true that cloud has become as pervasive as the on-premises hardware it is replacing, it’s important to remember that there is no “one size fits all” cloud. In fact, if there exists any hype in cloud today, it is that any one cloud can be a panacea for all our IT challenges. As a result, smart enterprises are focusing on cloud vendors that lead with attributes that directly contribute to running applications and, therefore, a business.

Looking back seven years, we certainly did a great job of hyping cloud beyond all reasonable expectations. But as the cloud momentum continues to press onward, enterprises are developing a plan for the future of their IT landscape with cloud providers in mind. Businesses are requiring their cloud provider to have industry leading performance, efficiency and flexibility across a plethora of integrated cloud platforms, software and managed services. Additionally, as cloud technologies become more intricate and pervasive, companies will rely on the cloud provider’s ability to meet their most demanding enterprise requirements for complex, mission critical applications and data requiring enterprise-class object storage. And lastly, in the future, enterprises will need a cloud provider who can quickly and efficiently build hyper scale cloud environments that provide customers with significant economies of scale, resource flexibility and enterprise control.

In 2018 we see no signs of cloud adoption slowing, in fact according to the RightScale 2017 State of the Cloud Report, in the UK 95% of respondents are using cloud with 85% of enterprises reporting that they have a multi-cloud strategy so we predict that this trajectory will just continue to grow.

The post Cloud Eight Years Later: ‘Inflated Expectations’ to Enterprise Adoption appeared first on Mobile Marketing Watch.