MMA Drafts Privacy Policy Guidelines for Mobile Apps, Now Open to Public Comment
The Mobile Marketing Association (MMA) today announced new privacy policy guidelines aimed at governing mobile applications, which are now open…
consumer best practices
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Open Letter To The Mobile Marketing Association
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. At Tatango we use…
MMA Launches Interactive Voice Response (IVR) Committee
The Mobile Marketing Association has has announced the formation of the MMA Interactive Voice Response (IVR) Committee. The announcement came…
MMA Releases New U.S. Consumer Best Practices For “Cross-Carrier Mobile Content Services”
The Mobile Marketing Association (MMA) today published the latest version of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier…