CTIA says that consumer data traffic has climbed dramatically during the past two summers.
According to the CTIA-The Wireless Association semi-annual survey, Americans used more than 1.1 trillion megabytes of data from July 2011-June 2012. All told, that’s an increase of 104% over the previous 12 months.
The survey also revealed that smartphone adoption continues to grow like wildfire. As of June 2012, smartphones made up 41 percent of the almost 322 million wireless subscriber connections.
The number of tablets also increased to 22 million.
“As our survey proves,” says Steve Largent, President and CEO of CTIA, “today’s wireless industry offers consumers not only the world’s best products and services, but also the best value. Americans are using more voice, data and text than ever before, but are paying less for their wireless usage than even a year ago. Thanks to the fiercely competitive wireless industry, consumers have a variety of choices from which provider to contract or prepaid plans to devices.”
“With the persistent increase in usage, this survey is another proof point for why our members need more spectrum to meet consumer demands. We appreciate the FCC’s NPRM on the incentive auction of broadcast television spectrum and hope that its brought to market quickly so that our members may continue to innovate and invest in our nation’s economy,” Largent adds.
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