Video Increasingly Important for Brands in the Mobile Space
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data,…
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YouAppi Expands OneRun Platform
This week, MAW was first to report that YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced…
Retail Mobile Data, Intermodal Optimization and Micro-units to Play Bigger Role
PRESS RELEASE: As consumer needs and business demands evolve, so must commercial real estate. In the latest edition of Insights,…
Adelphic’s Self-Service Programmatic Capabilities Tapped to Boost Viant’s People-Based Offerings
Time Inc.’s Viant, a so-called “people-based” advertising technology company, has signed an agreement to acquire Adelphic, a company that provides…
Study Finds Most Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy
How’s this for a wake up call to marketers? Ninety-two percent of consumers will visit a brand’s website for the…
Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…
How To Outwit Porch Pirates And Hackers During The Holiday Shopping Season
Americans’ love affair with online shopping continues to grow, and retailers predict a 7 to 10 percent increase in online…
McAfee: Mobile Menace Being Ignored by the Mobile Masses
On Monday, Intel Security announced its second annual McAfee Most Hackable Holiday Gifts list to identify potential security risks associated…
Are Your Customers Black Friday or Cyber Monday Shoppers? Do You Even Know?
The following is a guest contributed post from Eyal Oster, CEO of international mobile engagement leader, MobileBridge. Online shoppers spent…
New Report Says Mobile Drives Sizable Chunk of All Email-Generated Revenue
According to a new report, the findings of which were shared with MMW on Tuesday, for the first time, mobile…