SMS Will Reign King in 2017
The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket….
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Marketing Analytics Platform Secures $15M in Funding
Ahead of the weekend, MMW learned that Singular — a unified marketing analytics platform for many of the world’s largest…
Advertisers May Benefit From Viewing SMS as Separate From Email
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing…
Optimism Behind The Marketing: Retail CMOs Anticipate ‘Cheerful Holiday Season’
With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence…
Outstream Makes Big Push for Video Advertising Accessibility
A recently rolled out web service, Outstream.com, is tapping into the rapidly growing online video advertising market. The company is…
Swrve Mobile App Index Finds A/B Testing Spikes App Revenue By 24 Percent
Swrve, a leading mobile marketing cloud solution, today announced the results of its quarterly Swrve Mobile App Index, which investigates…
Mobile Matters This Year for Holiday Hiring in the Retail Industry
A new survey report, 6 Tips to Score a Part-Time Job in Retail During the Holidays, released by iCIMS, Inc….
Going Mobile First: SaaS Retail App Platform Touts New Offering
Ahead of the weekend, Shopgate Inc. — an SaaS retail app platform — confirmed to MMW their new partnership with…
Mobile Messaging: Key Takeaways from the Mobile Ecosystem Forum
The following is a guest contributed post from Gillian Hughes, VP of Marketing for Veoo. With SMS now over 20…
Ad Prospector Helps Brands Stay Top-of-Mind with Consumers
This week, ForRent.com — a multifamily marketing resource helping customers to drive leads, build brands and retain residents — launched…