Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights.

Apple’s iPhone 7 AirBuds Draw Hilarious Protests from T-Shirt Maker
On Wednesday, Apple introduced iPhone 7 and iPhone 7 Plus, “the best, most advanced iPhone ever,” according to Apple.

Sizmek Confirms Thirdpresence Certification for HTML5 VPAID Video
This week, Thirdpresence, a mobile in-app video SSP, announced that Sizmek has certified the company’s video player for HTML5 VPAID video advertising.

Facebook Among Brand Behemoths to Present at Marketo’s Marketing Nation Online
MMW learned today that we’re now on the precipice of the last chance to register for the most innovative online conference of the year –  Marketing Nation Online.

SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage.

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