For the growth of the online casino business, social media marketing offers unlimited opportunities. These platforms shape the decisions of players, and presenting online gambling as a fun activity has become even more important for online casino operators.

Impact of Social Media Marketing on the iGaming Industry

In 2024, the market cap of the online casino industry is expected to reach $107.3 billion. These last few years have been the best for the growth of the iGaming sector. Casino operators used the power of digital resources to attract millions of new players. With social media marketing, targeting the right audience has become easier. Do you realize the power of social media marketing for any business? Here are some popular social media platforms and the number of active users on these platforms:

• Facebook- 3.049 billion active users
• YouTube- 2.491 billion active users
• WhatsApp- 2 billion active users
• Instagram- 2 billion active users
• TikTok- 1.562 billion active users
• Telegram- 800 million active users
• Snapchat- 750 million active users

There are thousands of online Facebook communities, Instagram groups, and online forums where online players communicate and connect with each other. Here are some major ways in which social media marketing is supporting the growth of online casinos in different regions.

Building Trust and Credibility

Players are putting their money and sensitive information in your hands at online casino sites. For a legit online casino, it is important to have a trusted image and a good reputation in the market. Online casinos can use these online platforms to engage with their audience. Marketing teams and experts even share insights that can improve the gambling experience of players.

Transparent communication and community engagement are important factors in being an authority and trusted figure on social media platforms. Apart from promoting your business, operators need to deliver informational material too. We at Slotozilla believe in building a safer and sustainable gambling community, and that’s why we recommend checking kasyno gry – najlepszy wybór u nas! These recommendations help new players to enjoy the best games with minimal risk.

Top casino operators have their verified profiles on different social media platforms where they address the concerns of their clientele and also keep the audience updated about new events and releases.

Targeted Advertising

These days, online gambling is more about fun and enjoyment than financial gains. Conventional casinos posed different challenges like gambling addiction, which made gambling a taboo in society. Now, users of all age groups from different disciplines of life take part in online casino games. Social media platforms offer strong tools and features to optimize your ad for any targeted audience.

Online casinos can modify their campaigns as per their requirements. These features also help them to advertise their offers and products to the relevant audience only. It gives them better control over who gets to see ads about gambling offers. Teenagers don’t get exposed to gambling due to targeted ads. This not only ensures a safe gambling experience for everyone, but casinos also get to advertise their games to millions of new players with less investment.

Community Building and Engaging Content

Social media marketing is all about connecting like-minded people and sharing engaging content on these sites and platforms, encouraging users to talk about your brand. When people talk about your games, bonuses, or promotions, more users start taking an interest in your company. Brands can build strong communities or loyal players by using different tactics.

Some companies like to conduct massive giveaways where followers can win big prizes by inviting their friends to these top social media sites. Followers invite their friends, and online casinos get new potential clients for their games and applications. This way, they get new loyal members that are going to spend in the future.

Shaping Public Opinion

For quite a long time, conventional casinos were the only entertainment option available for gamblers. New players used to spend more than they could afford to lose in these casinos. Gambling addiction was a common issue among gamblers. When online casinos jumped into the game, they changed the way how players interact with casino games. They introduced safe gambling features to promote responsible and sustainable gambling.

These social media platforms offer impressive opportunities for online casino operators to promote responsible gambling. Not only gamblers but common users also get to know about the fun elements of online casino games. Positive image building is important for online casinos to grow in new markets.

Does Social Media Marketing work in 2024?

The use of social media marketing is not limited to online casinos or betting sites, but every other industry out there is benefiting from the seamless power of SMM. From small startups to multinational companies and organizations, everyone is investing in SMM. Here are some major reasons why social media marketing is still relevant in 2024:

• Large User Base
• Targeted Advertising
• Engagement and Interaction
• Content Distribution
• Influencer Marketing
• Customer Insights and Analytics
• E-commerce Integration

There are unlimited benefits to using the power of social media marketing for your business. It is important that the latest trends are smartly used to create marketing campaigns in competitive markets.

Conclusion

In some regions, there might be rules and regulations in place regarding the promotion of online casinos and similar activities. While creating your marketing campaigns, don’t forget to follow the community guidelines. Using the power of social media marketing is essential for the growth of online casinos, but there are many other channels that offer competitive benefits. Trends in the digital marketing world keep changing, so make sure to stay tuned about what’s going on at national or international levels.

The post The Impact of Social Media Marketing on Online Casino Growth appeared first on Mobile Marketing Watch.

These apps, which openly acknowledge requesting various types of user data for advertising purposes, were found in more than 70% of enterprise environments. However, this is just the tip of the iceberg as there is a much larger number of apps lurking in the enterprise that collect user data such as calendar, Bluetooth and photos—and are not upfront about their intentions.

Of the more than 2 million iOS apps scanned by Appthority, the 24,000 flagged were just the ones that openly ask users for access permission to deeper device functionality for advertising purposes. In fact, over 98% of enterprises have apps in their environments that display ads. These results suggest that data leakage from ad-supported apps is a much bigger problem than most enterprises realize.

“As a pioneer in the mobile security space, Appthority has long known that advertising within apps like Facebook is common and comes with risks, such as the leaking of users’ Personally Identifiable Information (PII),” said Seth Hardy at Appthority. “However, the Cambridge Analytica exposure made us wonder how many of these apps are directly accessing and using personal information for advertising.”

The reality is that apps that access data for advertising pose additional risks to enterprises and users compared to apps that access data solely for in-app functions. For example, ad-supported apps typically include third-party advertising libraries, which are not managed by the original app that employees trust and install. Therefore, information accessed by these advertising providers is usually not monitored or regulated by the original apps, users or by enterprises.

What’s more, ad-supported apps often access data without any real functional justification. When accessing data, mobile apps have to state a reason for wanting the access. Accessing data for in-app functions is a justifiable reason, but the iOS apps found were accessing data specifically for advertising purposes. This practice poses an important question about data access in enterprise environments: does the benefit of using the app outweigh the cost of losing control of user or enterprise data?

Because the app economy is heavily supported by ads, eliminating all apps that collect and use data for advertising from a device or enterprise environment is often not possible. But, the report also provides recommendations to users and enterprises to safeguard their data including, among others, being selective about granting permission to access data and deploying a Mobile Threat Defense solution to ensure visibility into and remediation of ad-supported and other app risks.

Register to download the full report here.

The post New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data appeared first on Mobile Marketing Watch.

“Last weekend, the New York Times revealed that data analytics firm Cambridge Analytica misused data from as many as 50 million Facebook profiles to aid messaging tied to the Trump campaign in the 2016 presidential election,” phys.org reports. “The Federal Trade Commission has since opened an investigation into Facebook, but the entire incident has left social media users concerned about their own privacy online and how their information is being used.”

Without question, consumers are undoubtedly catching on to the practice of data-hungry social networking sites and apps. And they’re taking steps to safeguard their data, privacy, and online browsing habits in massive numbers.

Recent reports show that Internet users are taking more and more steps to safeguard their privacy and that fully 25% of all Internet users worldwide are now using Internet privacy tools to protect their personal information from being recorded or tracked in some way.

A report to which MMW was privy estimates that 28% of Internet users are now using tools that “cover their online tracks” when using the internet. A corresponding survey also found that 56% of internet users are under the impression that their personal privacy is being eroded by Internet use.

Interestingly, the huge increase in privacy tools used in China shows that the number of people using Facebook and Twitter is much higher than previously thought. It was estimated that among the Chinese, 34% were somehow hiding their online identity. The reason, as far as the study shows, is to use YouTube (60%) and to gain access to social networks as previously mentioned (55%).

“Everybody is focusing on Facebook right now because it’s been in the news, but the way every social media platform makes money is by selling your data,” the phys.org report adds. “It’s important to be aware that most apps you use have some type of tracking software built in. Some of it can be controlled by restricting the data you make available to social network platforms, but only to the extent that the platforms have privacy settings limiting how they can share that data.”

As a direct result of mounting concerns, a large segment of the population is striving to mask their IP addresses when surfing online. “The reasons why you might want to mask your IP address may include: Hiding your geographical location, preventing Web tracking, avoiding a digital footprint, or to bypass any content filters, bans or blacklisting,” a leading authority on the matter reports. To learn more, try this site.

As for what’s next for Facebook, that much isn’t yet clear, beyond the looming investigation.

“The FTC takes very seriously recent press reports raising substantial concerns about the privacy practices of Facebook,” said Tom Pahl, acting director of the FTC’s Bureau of Consumer Protection, in a CNN report. “Today, the FTC is confirming that it has an open non-public investigation into these practices.”

The post Privacy Tools Used By Growing Percentage of the Global Online Population appeared first on Mobile Marketing Watch.

The following is a guest contributed post by David De Jong, CEO and Founder, Screen6

It’s hard to go a day in our industry without stumbling across a news or opinion piece related to “The Duopoly.” You’ve no doubt heard everyone’s favorite stats about their combined potential. That is, together, Google and Facebook accounted for about two-thirds of U.S. digital ad revenues in 2017. And virtually all of the growth in digital ad spend is going directly into the pockets of the two titans.

Every time I see a Duopoly headline, an old Dutch proverb springs to mind: “Twee honden vechten om een been en de derde gaat er mee heen.” The proverb loosely translates to, “When two dogs fight over a bone, a third one carries it away.”

At present, all eyes in our industry are searching for that third dog – the one that will stealthily creep in to snatch the bone away from Google and Facebook as they bite and wrestle each other. And, in fact, a favored hound has already emerged from the lurking pack: Amazon.

All Eyes on Amazon

The Amazon obsession – which, quite frankly, might be taking up more headline space than the Duopoly obsession right now – is completely understandable and warranted. If ever there was a dog well-positioned to steal a bone, it’s Amazon.

Consider that Amazon is uniquely positioned as it relates to the consumer, and the consumer is the end game. While Google and Facebook squabble over media spend, Amazon is already in possession of the all important direct consumer relationship. Sure, Google knows about consumer intent, and Facebook knows about consumer interests. But nobody is more embedded in the consumer’s actual life than Amazon, because in reality, they are the only ones who actually sell to consumers.

Amazon not only knows what people shop for and purchase day to day (and that data is immensely powerful), but it also struts through the consumer’s front door on an increasingly regular basis. With its acquisition of Whole Foods, it’s going to be making itself even more at home in the consumer’s kitchen. Amazon’s relationship with the consumer is unmatched, and there’s tremendous power in that.

That said, while Amazon is a powerhouse that’s going to continue to redefine entire industries, it’s not necessarily poised to overtake Google and Facebook on media spend. Globally, eMarketer estimates that Amazon brought in $1.81 billion in ad revenue in 2017, with about $1.65 billion of that coming from the U.S. Compare that to Google’s estimated $35 billion and Facebook’s $17 billion in the U.S. last year, and we see how far Amazon has to go to be a real threat on ad spend.

Yes, Amazon’s ad revenues are growing at a faster clip than that of the Duopoly, but that doesn’t mean Amazon is intent on hyper-growth in this area. Its current growth is healthy, stable, and impressive. But it’s a long way from being an ad spend disruptor, and Amazon has other fish to fry.

The Third Dog Is Still in the Shadows

While our industry has plenty of reasons to keep its eyes on Amazon, there’s likely a different third challenger out there, poised to carry away the bone as the other two fight. And that third dog is most likely still unknown to us.

When a new contender does emerge, it will come in an unlikely shape. The Duopoly giants aren’t the only companies sitting on treasure troves of consumer data and sophisticated tech stacks. In that regard, major telecoms like AT&T, Verizon and Comcast make for interesting third-dog contenders.

In addition, shifting our perspective on what the actual bone represents opens up an entirely new array of possibilities as it relates to Google and Facebook threats. While many are focusing on competitors as it relates to their current share of media spend, I think the more interesting consideration is who has the biggest share of the media planner’s attention.

In that regard, there are plenty of players in the marketplace whose relationships with brand decision makers are much deeper and more trusted than those of Facebook and Google. And there is power in those relationships. Today management consultancies like EY, Accenture, IBM and Deloitte are making huge inroads as trusted marketing partners, while marketing and advertising technology companies like Salesforce, Oracle and SAP are upping their relationships with brands as well. Then, of course, you have the agencies, who have long served as trusted brand advisers — WPP, Omnicom, Publicis, Dentsu, Interpublic. These entities are industry powerhouses in their own right. Any one of them—or better yet, a combination of them—are in the position to make serious industry waves with a well-placed power move.

Let us not forget that 10 years ago, The Duopoly wasn’t even a blip on our industry radar. Disruption in digital marketing happens fast, and the next headline darling – that third dog, if you will – could come from the place you least expect.

The post The Duopoly Breaker Won’t Be Who You Expect appeared first on Mobile Marketing Watch.

“It is an honor for us to be selected as part of only 34 approved Creative Platforms,” a provided statement reads.

“This badge represents the quality advertisers receive when they use Kaizen Ad to optimize and refresh video ad creative. We are excited for our future as a Facebook Marketing Partner, specifically focusing on enabling marketers scale their creative and expand their business globally through Facebook.” says Kenji Sudo, Kaizen Platform founder and CEO.

A provided statement notes that becoming a Facebook and Instagram Marketing Partner “officially reinforces our mission at Kaizen Platform to help global brands localize and refresh high-quality video ad creative at scale.”

To learn more about Kaizen Platform, click here.

The post Kaizen Platform Now a Facebook Marketing Partner appeared first on Mobile Marketing Watch.

So how does it work?

“Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar buying behavior, retail marketers now have access to accurate, identity-based data on how Facebook and Instagram ads impact in-store revenue, allowing them to target offline purchases online,” an emailed statement reads.

A Gartner for Marketers report states that “advanced attribution and marketing mix modeling promise greater fidelity of spend analysis and optimization, but bring their own cost and additional complexity.”

Most retailers, the company says, lack in-house data scientists to break down this complexity, which creates a need for a partner like StitcherAds to process and report on in-store purchase data.

“Driving in-store traffic is no longer a television and print advertisers’ game. Consumers live on their mobile devices, and we now have the technology to validate that the ads you see on your newsfeed are actually leading you into stores,” said Declan Kennedy, StitcherAds CEO. “This data opens up endless opportunities for retailers to build campaigns that convert across multiple channels. We’re excited to be at the forefront of the unified commerce frontier and defining what it means for the future of retail marketing.”

The post First Look: StitcherAds Announces Facebook Offline Integration for Retail appeared first on Mobile Marketing Watch.

“Starting today,” a provided statement reads, “all Facebook advertisers will be able to access Consumer Acquisition’s pay-for-performance marketplace for engaging designers and video editors to source ad creatives dynamically for campaigns.”

High-performing digital advertising campaigns on Facebook require a considerable investment in creative development, and choosing the right visuals offer advertisers the best chance at achieving campaign performance goals.

Yet, according to Consumer Acquisition’s internal analysis, about 95 percent of ad creatives are ineffective at converting installs and leads to meet advertiser’s financial objectives. Advertisers must test a constant rotation of hundreds of ad creatives to drive optimal campaign performance.

“We’ve produced over 250,000 Facebook ads and spent over $200 million in Facebook advertising using AI-powered automation, and we know what works in the ad creative market,” says Brian Bowman, CEO of Consumer Acquisition. “Our top- performing advertisers know that maintaining profitable performance with Facebook ads requires a constant refresh of videos and images, so we’re pleased to now offer a scalable solution to all Facebook advertisers with our Creative Marketplace. With a short creative brief, advertisers receive new videos and images from our global network of designers and editors; they choose which creatives to run, upload to Facebook, and pay-for-performance.”

The post Happening Now: Creative Marketplace for Facebook Ads Publicly Available From Consumer Acquisition appeared first on Mobile Marketing Watch.

Until now there has been no clarity on how to test whether $58.3 billion in annual U.S. mobile advertising is having the intended effect. Emotional Brand Connections (EBC) Social Media Ad Testing from MFour and Kantar Added Value provides a reliable beacon to cut through the fog.

The new process takes place in test-recipients’ actual mobile news feeds. After picking the intended audience for the ad, proprietary technology injects it into panelists’ feeds, where it appears no different from the regular ads they receive.

First, tracking targeted consumers’ natural behavior on the social site captures important data about how long they view a test ad, whether they turn on audio, and whether they engage with the ad by liking, clicking or enlarging it. Researchers then survey the test ad’s recipients to measure a wide range of impacts, including brand recall, reaction to the content and caption, emotional connection to the advertised brand, and the ad’s influence on test recipients’ intent to purchase.

“Social media is where today’s mobile citizens congregate (91.5% of Facebook usage is mobile), and social news feeds are consumers’ windows on the world,” notes the official word shared with MMW. “EBC Social Media Ad Testing blazes the first reliable path to clear insights in this crucial marketing space.”

The post Mobile Heavyweights Announce Mobile Ad Testing for Facebook, Other Social Sites appeared first on Mobile Marketing Watch.

At its developer’s conference last week, the digital giant hyped a “cable-less virtual-reality headset” that works without a corresponding phone or PC.

“Daydream will soon also support a new category of VR devices, which we call standalone VR headsets,” Google explained in its blog post. “These devices build on what’s already great about smartphone VR, and they make the whole experience even easier and more comfortable. Standalone headsets don’t require a phone or PC. Instead, getting into VR is as simple as putting the thing on. The hardware is fully optimized for VR, and features a new headset tracking technology called WorldSense. WorldSense enables positional tracking, meaning the headset tracks your precise movements in space – and it does this all without any external sensors to install.”

For now, there are still plenty of questions that haven’t been answered. But it’s enough to know that something new and potentially big is coming from Google to rival Facebook in the VR space.

To check out Google’s full announcement, click here.

The post Google, FB Poised for Bigger VR Showdown appeared first on Mobile Marketing Watch.

At its developer’s conference, Google confirmed a “cable-less virtual-reality headset” that works without a corresponding phone or PC.

“Daydream will soon also support a new category of VR devices, which we call standalone VR headsets,” Google explained in its blog post. “These devices build on what’s already great about smartphone VR, and they make the whole experience even easier and more comfortable. Standalone headsets don’t require a phone or PC. Instead, getting into VR is as simple as putting the thing on. The hardware is fully optimized for VR, and features a new headset tracking technology called WorldSense. WorldSense enables positional tracking, meaning the headset tracks your precise movements in space – and it does this all without any external sensors to install.”

For now, the report from VRJournal summarizes, there are still plenty of questions that haven’t been answered. But it’s enough to know that something new and potentially big is coming from Google to rival Facebook in the VR space.

For Google’s complete announcement, click here.

The post Virtual War: Google Steps Up Competition with Facebook appeared first on Mobile Marketing Watch.