IAB Honors Digital Advertising Leaders
This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony…
Marketing Strategy
Read More
Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics
Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says…
DigiMarCon Announces its Global Digital Marketing Conference Series Events for 2018
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business…
GroundTruth First End-to-End Self-Service Platform for Location Targeting
GroundTruth, a leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent,…
The Emerging Marketing Intent Graph: How to Understand and Manage Consumer Preferences
The following is a guest contributed post by Sameer Patel is the CEO of Kahuna The battleground for understanding and…
Top 4 Facebook Video Ad Trends to Try in 2018
The following is a guest contributed post from Brian Bowman, CEO of Consumer Acquisition. Digital and mobile video advertising have…
Cloud Eight Years Later: ‘Inflated Expectations’ to Enterprise Adoption
The following is a guest contributed post from Justin Augat, Head of Product Marketing at Virtustream It is 2018 and…
Trusted Media Brands Expands Partnership with Taboola
Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to…
hoopo Aims to Provide Low-Power Geolocation Solutions for IoT
In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of…
Edgy Content Marketing has Brands and Media Taking Notice
In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative…