Hamburg, Germany-based mobile advertising company AddApptr has just launched its new Meta-RTB SDK on iOS and Android.
It is the first of its kind, the company says, integrating all relevant programmatic marketplaces in one solution.
Given its expertise and predictive algorithm, AddApptr managed to increase eCPM for its publishers by 50% on average. In most territories, the delivered fillrate is close to 100%.
Meta-RTB simplifies the integration and optimization of mobile RTB Exchanges “with the help of a sophisticated optimization algorithm.”
Previously, a provided statement to MMW reads, publishers had to choose one RTB Exchange. Now they can capitalize on only the best campaigns with all key mobile marketplaces.
Among the more than 30 RTB Exchanges and Ad Networks are GoogleAdX, Facebook, Mopub, Nexage, Smaato, and OpenX. With the new service, AddApptr aims to extend its leadership in programmatic mobile advertising.
“Some publishers are initially reluctant to integrate the SDK in their apps. But this hesitation quickly disappears once they see the performance, both regarding CPMs and ad quality. Our fully integrated SDK solution outperforms any server-side integration we have ever tested,” said Alexander von der Geest, the company’s COO & Co-Founder.
