Indeed, with the average user engaging with their apps around 15 times a day, there is a whole world of opportunity out there, but the downside to this is that there’s also an awful lot of competing content.

That’s why it’s so important to understand the different mobile marketing techniques and how best to use them. Luckily for you, we’ve created this brief rundown of the big four to help you…

Promotional campaigns

The number one way to spread the word about deals and new content, mobile promotional campaigns should be included in your marketing plans from day dot. An integral means of sharing enticing offers, such methods are used by numerous big name brands to get easy sells, such as the Betfair free casino bonus or the latest two for one from well-known eateries out there. Although they can and should be employed as part of your ongoing lifecycle marketing, they also have a place in highlighting time-limited offers, where a sense of urgency and big flashing letters are invaluable.

Transactional campaigns

Promotional campaigns are an integral part of successful mobile marketing, but so too are their transactional counterparts. Although their branding potential is frequently overlooked, such messages can actually be very useful. The way these messages work is that they pop up following a transaction, such as a sign-up or purchase, or when a confirmation is needed. Going along with the automatic message or email sent out to confirm this action, they’re a great way to communicate your brand values and coordinate your campaigns.

On-boarding campaigns 

If you’re not already familiar with them, on-boarding campaigns are a way of welcoming customers to your company and getting them started on the right track. Although they vary greatly according to the functionality of the individual website or app, the premise behind them is simple: to introduce your brand ideals, help users get the most from your mobile content, and lay the foundations for consistent future engagement. With studies showing that 55 percent of people who are engaged with in the first week after download are retained, such campaigns really are worth pursuing.

Opt-in priming campaigns 

Last but not least, opt-in priming campaigns are your friend. Priming for push notifications or other permissions has been proven to vastly improve a company’s opt-in rates, so you definitely need to know how to do it. Basically, these campaigns focus on finding the very best moment to share the value of opting in with your customers, so a gentle, persuasive nudge can be delivered when they’re most receptive to it. If you need some help with working out how to do that, take a look at this link for eight essential rules of good practice plus examples.

Isn’t it time you improved your techniques and gave your mobile marketing the boost it needs?

The post Four Types of Mobile Marketing Campaign You Should Know About appeared first on Mobile Marketing Watch.

Nearly three-quarters of Twitter users admit to being likely to buy from the businesses that they follow on Twitter.

New data made available by Twitter indicates that the microblogging platform is very influential among shoppers.

People are more likely (72%) to make a future purchase from an SMB after they follow or interact with them on Twitter. We also see a lift (30%) in people who are likely to recommend. Why do recommendations matter? Because they drive traffic: 86% of respondents said they are more likely to visit an SMB if a friend recommends them.

Twitter compiled all of these and other valuable gems of information into an insightful new infographic, which is shared below.

The post Inforgraphic: Consumers Inclined to Buy from Businesses on Twitter appeared first on Mobile Marketing Watch.

Start with the prevalence of smartphones. With their decreasing price and increasing functionality, most people are latching on to the craze. It is not just a trend anymore. For many buyers, smartphones are a necessity. So as more work is being done on the cellphone and far less on the PC, you as a business owner need to be aware of how to best promote yourself in this emerging market.

The most important aspect of mobile marketing is a simple message presented in the right context. The key is personalization, making the consumer feel that using your service or buying your product will directly and immediately help their life.

The Concept of Immediacy

Consider if your advertisements are useful for your customers right now. Is there some action they can take immediately? Is there an interactive element? A great example of immediacy in marketing is the presentation of a deal that they can use in their current location, or at least close to it. 1-800-Flowers.com provides a great example for other online businesses. Their mobile advertisements market specifically the same-day delivery aspect of their service. This shows an understanding of mobile users’ frame of mind. 1-800-Flowers knows that ads shown on mobile devices should attract customers to their more “mobile” services.

Simple for a Small Screen

Choosing the right information for your mobile website and advertisements is extremely important. If either of them is difficult to navigate, the consumer will click away rather than stay and try to figure it out. Things to consider include lower bandwidth for 3G and 4G devices than traditional internet connections and the smaller screen size. One great advantage mobile devices have over PCs is built in GPS, which will allow users to get to the information they want much more quickly.

The Right Context

Because people carry their smartphones with them wherever they go, and marketers can more easily access the wealth of personal data stored on them, they are a veritable treasure trove when it comes personalizing advertisements. It is so much easier to access a user’s exact location, and marketers can use this information to create person-specific and location-specific advertisements. When advertisements are more individual, users are more likely to click on them because they feel the information is relevant to their lives at that moment.

If you’re unsure of how to get rolling on a mobile marketing campaign, consider specifically how you can implement the three ideas above with the information you want to convey to potential buyers. And consider securing the assistance of professionals that have experience and a proven track record working with mobile marketing.

The post Understanding Immediacy in Mobile Marketing appeared first on Mobile Marketing Watch.

Dynmark, a cloud-based mobile messaging and intelligence platform, will provide SDL customers with a greater ability to capitalize on the growing mobile sector, chiefly through SMS marketing campaigns.

According to the new partners, a cornerstone of today’s mobile marketing ecosystem is SMS messaging or texting. Without an SMS marketing strategy incorporated into a comprehensive mobile marketing effort, opportunities will be missed for businesses and consumers alike.

As mobile messaging continues to become an essential communications tool of social life, mobile marketing is an ideal way for brands to become part of social conversation, search and shopping.

“Brands’ communication strategies have had to address a seismic shift towards mobile as smartphone adoption has accelerated,” says Paul Putman, the CEO of Dynmark. “Mobile is now the most critical communication tool to access the consumer psyche and our partnership with SDL allows brands to offer a multi-channel approach ensuring that mobile engagement through messaging can be delivered intelligently and cost effectively.”

Combining the Dynmark solution with the SDL Intelligent Marketing Suite gives marketers the ability to integrate mobile messaging into their overall multi-channel marketing strategy, a statement from SDL released to the press reads.

“Once mobile messaging has been added into the mix, marketers can develop a deeper understanding around every interaction to better engage customers with relevant, timely and personalized messages across channels and devices,” the company confirms.

The post Mobile Marketing Partnership Focuses on SMS for Smarter Customer Experiences appeared first on Mobile Marketing Watch.

Having recently teamed with full-service ad agency, Slingshot, and leading independent mobile ad platform Millennial Media, VeeV launched its first mobile advertising campaign, which was a collaborative effort that advertised six different summer-themed VeeV cocktails, and uniquely used mobile to drive brand awareness and direct consumer engagement with the VeeV brand.

The mobile ad campaign was a stirring success, reveals the popular beverage label.

The mobile rich media campaign featured an expandable banner that displayed 6 different VeeV cocktails, ranging from an Açaí Mojito to Superfruit Sangria. When consumers clicked on the image of a particular cocktail, the creative displayed a recipe with instructions on how to make the drink. Consumers could then save the recipe to their mobile device and engage with the recipe at their own convenience.

Clickthrough rates for the campaign were more than double industry averages. The rich media creative unit was expanded over 29,000 times and all six featured cocktails generated strong consumer interaction rates.

“Mobile provided us an entirely new medium to reach and engage with our connected, on-the-go consumers,” said Carter Reum, Co-Founder at VeeV. “Our campaign provided users a unique way to discover and share the variety of VeeV cocktails, and allowed us to increase awareness and ownership of being the premium, essential brand for summer and superfruit cocktails.”

The ads ran cross platform, across all major Smartphone operating systems, and appeared on entertainment, music and lifestyle sites.

“VeeV and Slingshot created a campaign with smart targeting parameters, and a message that resonated with on the go, engaged mobile consumers in the summer months,” said Marcus Startzel, SVP, Sales at Millennial Media. “Advertisers like VeeV are driving ROI and seeing true success with mobile, and it is always great to be able to tell that story.”

The post VeeV Toasts to Mobile Advertising Success appeared first on Mobile Marketing Watch.

The following is a guest post by Paul Faherty, Managing Partner at Text2VIP, an Atlantic City based Text Message Marketing Firm.

I believe the foundation for growth and longevity in the SMS channel of Mobile Marketing is ensuring that content remains relevant, timely, respectable and informative.  It’s with this in mind, I would submit that a lack of awareness or knowledge on the part of some establishment’s sms campaign managers is under-delivering for many opted-in subscribers.  Thus, potentially diminishing the experience for mobile consumers as a group.

As Managing Partner at Text2VIP, a service provider in our industry, I have a heightened awareness of the mobile campaigns and initiatives surrounding me and often opt-in to view, first hand, how other brands and businesses are evolving using mobile.  The most commonly found text message marketing campaigns on the small business level today, are conducted on a shared short code.  For those unfamiliar, these businesses are utilizing keywords on a short code provided by their respective mobile marketing firm, and this number is shared by hundreds if not thousands of other small businesses.  These businesses and brands who share this SMS short code channel can be located both across the U.S. and across the street.

While many of these small businesses are exercising good business sense with regard to frequency of contact and quality of relevant content.  The most common SMS marketing faux pas I encounter is identifying the establishment, brand, or mobile campaign in the content of every SMS. One might suggest that these businesses “shall remain nameless”, but therein lies the issue; identifying the establishment in these messages is impossible.  I continue to see an alarming number of establishments whom, after handing over their credit card on a website, believe that ALL text messages originating from that service provider’s five or six digit short code—will be automatically associated with their business.  They are either unaware or neglectful to the reality that they are sharing this short code with a host of other businesses who are also leasing keywords on the same code.

When those who manage these text broadcasts aren’t aware they are sending phantom SMS offers-redeemable at places unknown, they run the risk annoying and alienating their subscriber base.   Even worse, in larger cities where I’m a member of multiple campaigns on the same shared short code, I might assume the content in the text is referring to establishment “A” and go visit, when it’s establishment “B” their competitor who sent me the SMS alert.  No traffic is bad enough but sending traffic to another establishment simply because you’re asleep at the SMS dashboard is unforgiveable.  If the attached screen grabs don’t serve to illustrate my point, they’ll surely provide some humor.

When submitting copy for print, radio and other traditional marketing, there has always been an emphasis on proofing and re-proofing. While immediate and impactful, Mobile Marketing should be no different and necessitates that businesses put their best foot forward.  Taking a moment to review content to ensure that the establishment or campaign name, pertinent expiration dates, and punctuation are all included and correct before sending a text message blast is critical and will serve to make your marketing efforts more effective.

The post Details are Critical For a Successful Mobile Campaign appeared first on Mobile Marketing Watch.

The “You Are Here” campaign delivered SMS messages offering a free two-day pass and details of the nearest Fitness First branch to O2 customers who entereded pre-defined areas surrounding a particular gym branch (also known as geofencing).  Though a time frame for the campaign was never mentioned, O2 claims the campaign resulted in 1,121 people signing up for four month and 12-month contracts at Fitness First, which represented an ROI of an impressive 2,690 percent.

O2 said single Londoners between the ages of 18 and 35 were the most responsive to the campaign.  We’ve covered many successful campaigns coming out of O2’s mobile advertising branch before, and the operator has seen huge success leveraging its own treasure-trove of user-data to tailor messages.  It was revealed in March that O2 already has over 1,000 paying advertisers and over two million actively engaged users.

“The evidence for using location-based marketing is really beginning to mount,” said O2 Media managing director Shaun Gregory.  “These figures show that it is not only effective at targeting the right consumers at the right time, but also extremely effective at driving new revenue streams and huge ROI.”

The post London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign appeared first on Mobile Marketing Watch.

Tiger Woods is teaming with AT&T to provide subscribers with exclusive and really cool video content from a “private golf clinic” sponsored by the youthful golfing legend recorded at his recent Tiger Jam XII charitable event.

Tiger Jam was created by the Tiger Woods Foundation, an organization dedicated to empowering young people to reach their maximum potential. Since its inception in 1996 by Tiger Woods and his father Earl, the Foundation has reached an estimated 10 million young people through character development, career exploration, scholarships and grant-making programs.

AT&T will give subscribes free access to the exclusive footage from the event on its AT&T U-verse TV On Demand library as well as the AT&T FanZone web portal. The footage relays expert golf tips from Tiger, who has been at the center of a renewed media love affair as the golf champ prepares for the 2009 U.S. Open.

The post Tiger Woods Teams with AT&T appeared first on Mobile Marketing Watch.