MMW Op Ed: The Cross-Channel Conundrum
The following is a guest contributed post to MMW from Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and…
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Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first”…
From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and Beyond
The following is a guest contributed post from Kyle Henderson, Founder of YouEye. Market research has been an important component…
Could Local Advertisers be the Biggest Winners of the Midterm Elections?
The following is an exclusive guest contributed post shared with MMW by Andy Monfried, CEO of Lotame. Much has been…
MMW Op-Ed: Five Tips for Mobile Retargeting
The following is a guest contributed post to MMW by Michael Benedek, CEO of Datonics. The practice of retargeting ads…
MMW Op-Ed: Five Tips for Creating the Best Digital Loyalty Program
The following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING. Loyalty programs can be a…
Is Facebook a Fiasco for Budding Entrepreneurs?
Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding…
MMW Op-Ed: Rise of the Social Analyst
By Jordan Enright-Schulz, product marketing manager for Adobe Social. Social media marketing is growing up, in large part due to…
FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This…
Opinion: Email Marketing Lessons from the Very First Home Run
The following is an exclusive guest contributed post from Adobe Campaign’s Senior Product Marketing Manager, Patrick Tripp. The first known…