Cohen: Email-Based Display Advertising is the Future
The following is an op-ed from Jordan Cohen, CMO of Fluent. There was a big story out in the Wall…
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Op-Ed: What Marketers Need to Know About Geolocation Tech
The following is a guest contributed post from Ben Tepfer, Product Marketing Manager for Adobe Campaign. The famous refrain “location,…
Adapt or Fail, How Mobile Can Meet the Hype
The following is an exclusive guest contributed post from David Giannetto (@dgiannetto), the author of Big Social Mobile, How Digital…
Williams Sonoma Email Address Collection: Just be Honest and Let Us Know!
This weekend I went into a Williams Sonoma store at my local mall to buy a few things. After selecting…
SmartFocus CMO Talks Success of Contextualized Marketing
The following is a guest contributed post by Jess Stephens, CMO of SmartFocus. The success of contextualized marketing can be…
Opinion: Marketing Made for the Mobile Medium
The following is an exclusive guest contributed post to MMW from Dave Bell, CEO of Gummicube Late in the 1990’s…
Star Trek, Mr. Spock, and a Highly Sought-After Future
The following is a guest contributed post by Dr. Nick van Terheyden, CMIO of Nuance Communications. Like many others, I was…
Op-Ed: Why You Shouldn’t Leave Your Social Media to a Niece or Nephew
The following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations….
MMW Op-Ed: Granular Politics Demand Granular Campaign Management
The following is an exclusive op-ed contributed to MMW by Targeted Victory Co-Founder, Michael Beach. The amount of time between…
MMW Op-Ed: It’s Too Cold to Shop
The following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent. As a…