The Wall Street Journal nails it today with an article about how ripe the Indian market is for Cellphone advertising. Not entirely for the reasons you’d think though. It’s not a numbers thing, well sorta, but not in the sense that it’s coveted because countless numbers of people have em. It’s the medium combined with the numbers that makes it a killer space.
Know why?
Think rural markets or villages. Cellular networks in India are expected to reach 90,000 villages over the next couple of years. Today it’s 30,000. It’s estimated that nearly 50% of the population in India doesn’t have television. Guess what greater than 100% of them have? Mobile phones! That’s the standard medium if you want to reach the 200 million in India.
Here’s a quote from the article.
“PriceWaterHouseCoopers estimates that only 115 million out of 200 million households in India owned television sets last year. Meanwhile, the number of cellphone users is already 250 million; that number is expected to double in the next five years.“
The WSJ article indicates that Cellular Network operators are currently adding more than 8 million subscribers per month.
See the enormity of the opportunity now, and this is just one Country.
