For the growth of the online casino business, social media marketing offers unlimited opportunities. These platforms shape the decisions of players, and presenting online gambling as a fun activity has become even more important for online casino operators.

Impact of Social Media Marketing on the iGaming Industry

In 2024, the market cap of the online casino industry is expected to reach $107.3 billion. These last few years have been the best for the growth of the iGaming sector. Casino operators used the power of digital resources to attract millions of new players. With social media marketing, targeting the right audience has become easier. Do you realize the power of social media marketing for any business? Here are some popular social media platforms and the number of active users on these platforms:

• Facebook- 3.049 billion active users
• YouTube- 2.491 billion active users
• WhatsApp- 2 billion active users
• Instagram- 2 billion active users
• TikTok- 1.562 billion active users
• Telegram- 800 million active users
• Snapchat- 750 million active users

There are thousands of online Facebook communities, Instagram groups, and online forums where online players communicate and connect with each other. Here are some major ways in which social media marketing is supporting the growth of online casinos in different regions.

Building Trust and Credibility

Players are putting their money and sensitive information in your hands at online casino sites. For a legit online casino, it is important to have a trusted image and a good reputation in the market. Online casinos can use these online platforms to engage with their audience. Marketing teams and experts even share insights that can improve the gambling experience of players.

Transparent communication and community engagement are important factors in being an authority and trusted figure on social media platforms. Apart from promoting your business, operators need to deliver informational material too. We at Slotozilla believe in building a safer and sustainable gambling community, and that’s why we recommend checking kasyno gry – najlepszy wybór u nas! These recommendations help new players to enjoy the best games with minimal risk.

Top casino operators have their verified profiles on different social media platforms where they address the concerns of their clientele and also keep the audience updated about new events and releases.

Targeted Advertising

These days, online gambling is more about fun and enjoyment than financial gains. Conventional casinos posed different challenges like gambling addiction, which made gambling a taboo in society. Now, users of all age groups from different disciplines of life take part in online casino games. Social media platforms offer strong tools and features to optimize your ad for any targeted audience.

Online casinos can modify their campaigns as per their requirements. These features also help them to advertise their offers and products to the relevant audience only. It gives them better control over who gets to see ads about gambling offers. Teenagers don’t get exposed to gambling due to targeted ads. This not only ensures a safe gambling experience for everyone, but casinos also get to advertise their games to millions of new players with less investment.

Community Building and Engaging Content

Social media marketing is all about connecting like-minded people and sharing engaging content on these sites and platforms, encouraging users to talk about your brand. When people talk about your games, bonuses, or promotions, more users start taking an interest in your company. Brands can build strong communities or loyal players by using different tactics.

Some companies like to conduct massive giveaways where followers can win big prizes by inviting their friends to these top social media sites. Followers invite their friends, and online casinos get new potential clients for their games and applications. This way, they get new loyal members that are going to spend in the future.

Shaping Public Opinion

For quite a long time, conventional casinos were the only entertainment option available for gamblers. New players used to spend more than they could afford to lose in these casinos. Gambling addiction was a common issue among gamblers. When online casinos jumped into the game, they changed the way how players interact with casino games. They introduced safe gambling features to promote responsible and sustainable gambling.

These social media platforms offer impressive opportunities for online casino operators to promote responsible gambling. Not only gamblers but common users also get to know about the fun elements of online casino games. Positive image building is important for online casinos to grow in new markets.

Does Social Media Marketing work in 2024?

The use of social media marketing is not limited to online casinos or betting sites, but every other industry out there is benefiting from the seamless power of SMM. From small startups to multinational companies and organizations, everyone is investing in SMM. Here are some major reasons why social media marketing is still relevant in 2024:

• Large User Base
• Targeted Advertising
• Engagement and Interaction
• Content Distribution
• Influencer Marketing
• Customer Insights and Analytics
• E-commerce Integration

There are unlimited benefits to using the power of social media marketing for your business. It is important that the latest trends are smartly used to create marketing campaigns in competitive markets.

Conclusion

In some regions, there might be rules and regulations in place regarding the promotion of online casinos and similar activities. While creating your marketing campaigns, don’t forget to follow the community guidelines. Using the power of social media marketing is essential for the growth of online casinos, but there are many other channels that offer competitive benefits. Trends in the digital marketing world keep changing, so make sure to stay tuned about what’s going on at national or international levels.

The post The Impact of Social Media Marketing on Online Casino Growth appeared first on Mobile Marketing Watch.

Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply and that leaves them puzzled.

“Even people who are enthusiastic about social media aren’t always clear on what to expect,” says Jay York, senior social media strategist for EMSI Public Relations. “One problem, I think, is that people mistakenly focus too much on ‘likes’ and figure the more likes the better.”

So just what are the best ways to calculate whether you’re setting and achieving realistic marketing goals on social media? Here are a few things York says you should expect from your efforts:

• Growth of followers. You definitely should see growth in your number of followers, but beware of trying to compare your growth to others. A company with a well-established brand is going to see growth more quickly than a company that hasn’t had much exposure. Follower growth is a long-term game so you shouldn’t get discouraged if it doesn’t happen as quickly as you had imagined.
  • Quality and quantity of reach. To understand social media’s reach compared to other ways of getting your message out, York suggests you think of a billboard. You can pay to put your message on a billboard alongside a highway where passing motorists will see it. But are those people in your target audience? Some are, no doubt. Many aren’t. With social media, you can find the people interested in what you’re offering. You can also use social media’s analytic tools to gauge how far and wide your message is reaching.
  • Engagement. The level of engagement on social media varies greatly. Some people just read or look at what everyone else is posting, but don’t post themselves. Others regularly post their own content, and they like and share what others post. Often they’ve attracted an enormous following. “Those are the people you want to go after,” York says. “Follow them and they may follow you in return. If they share one of your posts, then you’re reaching their large audience.”
  • Traffic to your website. Whenever you’re interacting on social media, one of your goals should be to send traffic to your website, so be sure to include a link. How can you measure whether this is working, though? One way is Google analytics, which will tell you not only whether your website traffic has increased, but also let you know where that traffic came from.
  • The immeasurable. Sometimes the impact of social media efforts can’t be measured. For example, if one person sees something a business posted on Twitter and mentions it to a friend, that friend might check out the company’s website. If asked how they heard about the business, that person will say it was through a friend – even though it was social media that got the connection started.

“There’s a science to managing a social media campaign,” York says. “If you want the best results, you can’t take a willy-nilly, anything goes approach. You’ve got to carefully determine the most effective ways of reaching your target audience, choose content that’s most likely to engage them, and monitor what’s working.”

The post How To Know You’re Getting The Most Out Of Social Media Marketing appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Marsha Friedman, CEO of EMSI Public Relation.

Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do.

They fail to recognize just how powerful social media can be as a tool that allows them to promote their brands, communicate with customers and handle damage control when complaints come tumbling in.

What they don’t realize is that abstaining from social media really isn’t an option any longer. Social media carries on with or without you, and if you own or manage a business there’s a chance you are already a part of it – through people’s reviews and comments – whether you like it or not.

Recently, I was thinking about the changing ways in which businesses and customers interact, and I asked Jay York and Brittany Vaill, two social media strategists at my company, for their insight about the role social media sites play in that interaction.

“One good example is how Facebook is being used as a customer-service platform,” Jay says. “Customers can go to a company’s Facebook page and send the company a message, instead of making a phone call or sending an email. People want to talk to you on social media and they expect you to talk back.”

If you don’t have anyone managing your social media accounts, though, those consumer questions and complaints are met with silence – and that’s not good.

Jay encountered such a situation not long ago when he began handling social media for a client. Previously, no one had monitored the company’s accounts. Ill will had been building with customers who had issues with the company’s product, but were getting no response to their complaints.

One of Jay’s first tasks was to begin responding to those unanswered social media posts. He was able to start building good will as a result.

“You have to be there,” Jay says. “If the only way to contact you is through email or by phone, then that takes away a quick means of communication that many people want and expect.”

Brittany reminded me that many daily newspapers traditionally have had restaurant critics, movie critics or theater critics whose opinions could sway an audience.

“But today everybody can be a critic,” Brittany says. ““That means you need to step it up and be on your game because you never know when a disgruntled customer is going to show up on Twitter with an angry tweet.”

Brittany and Jay say there are at least four ways social media is transforming the interaction between businesses and consumers:

• Quality of communication. The rise of social media and various social media tools, such as Facebook Messenger, has made communication much quicker and much better. Anyone now can dash off a quick comment or question at nearly any time. The same speed of communication goes for you as a company for whenever you have an important or timely message to share.
• Variety of audiences. Social media isn’t something that only young people use. Every generation is represented. Name a demographic and you can target them and reach them through social media.
• Responsiveness. You can respond quickly to customers’ questions, concerns and needs. That helps you build one-on-one relationships with customers who become loyal and spread the good word about your company on their social media sites.
• Transparency. The whole world can check in on how you handle those consumer questions and complaints. “If you go on a site and see that a company is responding quickly to its customers, then you are more likely to want to do business with them,” Brittany says. Of course, the opposite also is true.
Never before have companies had to compete in quite this way. Years ago, consumers had no quick and easy way to gauge the reputation of a business, unless perhaps a neighbor or a cousin happened to have done business with you.

Now they can see what the world thinks about you. And you certainly want them to think only the best.

That’s why social media is not just a pesky annoyance anymore. It’s an important piece of your marketing that should command your attention in as professional a way as every other piece of your business.

The post Opinion: Understanding the Power of Social Media in Branding appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Bernard Perrine, CEO of Twitter marketing firm SocialCentiv.

Since social media began in 2002 with the launch of Friendster and StumbleUpon, it’s always been about the numbers. On MySpace and LinkedIn, users sought to amass as many connections as fast as they could. When Facebook came along in 2004, the company introduced a cap of 5,000 friends on personal accounts. This same manic drive is apparent on every network since, including Twitter, where celebrities hire agencies to boost their follower numbers with dummy accounts.

That’s all fine for bragging rights, but when it comes to marketing, it makes zero sense. Having thousands, tens of thousands or more followers simply does not translate into “butts in seats.” And when it comes down to it, if marketing can’t provide some tangible ROI for a client at some point, then what good is it?

It’s understandable given that prior to social media, all communication strategies were based on reaching the widest audience possible for a message. If you were buying a newspaper ad (and could afford it), you wanted it in the New York Times or Saturday Evening Post. If you were selling commercial time in radio or TV, the slots during your most popular programs were priced the highest.

But as we all now know, social media completely changed that dynamic. Marketing went from one voice speaking to many to many voices speaking to each other, and the old rules don’t apply anymore. Take a look at Coca Cola’s Facebook page as an easy example. As of this writing, it had 96,545,016 likes. Now that’s certainly an impressive number, and any business should be flattered that 96.5 million people took the time to click a button on their screen. The most recent post is a video tie-in to promote the Coke Mini (a smaller can) using superheroes the Hulk and Ant-Man. The video has earned 113,000 likes, 41,917 shares and 3,469 comments. Again, impressive numbers. At least until they’re taken into context. That number of likes? It comes out to 0.12 percent engagement. The shares? A smaller 0.04 percent. And the comments? An even smaller 0.004 percent. Clearly, having a larger number of likes than there are people in Vietnam does not necessarily translate into a high percentage of engagement—never mind actual purchases.

Is it any wonder that advertising and marketing firms are growing ever more frantic, and their messaging is becoming evermore intrusive? People aren’t excited to have ad blockers on their smartphones because they’re the newest app; they’re excited because they’re sick of unwanted offers, autoplaying videos and badly disguised native ads getting in their faces.

Today, what matters more than the size of a campaign’s reach is the precision of its engagement. Marketing needs to move from carpet bombing the consumer to surgical strikes. And the way to do that is via intent-based marketing, in which it becomes possible to discern a consumer’s immediate frame of mind—his or her intent—and quickly act upon it.

After all, if a marketing campaign can deliver 50 percent, 75 percent or higher—how about over 100 percent?—engagement and CTR on its efforts, does it really matter how many likes it has on its Facebook page?

At SocialCentiv, we’ve made it our goal to drive engagement and CTR, and have developed patented and proprietary algorithms for identifying keywords and phrases on Twitter within geo-specific locations that signal a consumer is at the moment of making a purchasing decision. We are able to find those phrases and serve a rich offer within minutes.

One of the key past advertising and marketing strategies has been to generate enough exposure and touch points between a brand and consumers so that when a person is ready to buy, their memories of all those commercials sways their decision. SocialCentiv effectively short circuits that process. Instead of hoping the shopper remembers a particular brand better than others, we “magically” appear on their virtual doorstep, offer in hand.

Additionally, because we are having those conversations at the right moment, and are able to present a welcomed offer, the likelihood of that exchange being favorably viewed (and shared, retweeted, etc.) by the consumer’s social circle rises dramatically.

In an industry where the average CTR is 2 percent, the average for our clients is 34 percent, with some verticals scoring much, much higher—as high as 189 percent.

Technological advances have made it possible to zero in on a precise target in warfare. It’s long past time for marketers to make use of the technology that surrounds them and zero in on their precise targets, too, because the battle to capture consumer dollars continues.

TAGLINE: Bernard Perrine is co-founder and CEO of SocialCentiv, an intent-based Twitter marketing firm that drives an average of 34 percent click-through rates for its clients in a variety of sectors, including restaurants, events, food and beverage, and online retailers. For more information, visit http://socialcentiv.com or email info@socialcentiv.com.

The post It’s Time Social Media Managers Stop Amassing Followers and Start Producing Sales appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Margie Kupfer, Vice President of Marketing at 3Cinteractive (3C).

It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account.

It also feels as though there are about as many stats available in talking about the rise of mobile usage when shopping for products and services. According to Adweek, 82 percent of mobile users turn to their phones inside a physical store when making purchasing decisions. This is pretty significant when you consider that there are more than 350 million Americans and the same Adweek article says roughly two thirds of Americans own at least two devices. At least two devices.

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.

Millennials & Gen-Z Ascension

At the center of this conversation currently is Millennials, who might be considered the biggest disruptor to shopping patterns in our lifetime. The real disruptor, though, might be the next demographics, loosely termed as Generation Z. After all, Millennials grew up with Twitter when they were in school, but Generation Z has never lived a day that didn’t involve the devices, gadgets and the social/digital way of life.

This is a critical thought because today’s purchasing power demographic is quickly becoming Millennials, who are now old enough to purchase their first home and have their second child. However, the oldest among Generation Z are turning twenty, not far from getting some major purchasing power of their own.

Social Mobile Marketing

So why does this concern you? Because these are the two generations that will become a major force of shopping in a few short years. And brands that truly capture their attention will build their businesses around both mobile and social. As such, the days of Social Media Marketing are quickly turning into Social Mobile Marketing. In order to thrive with these audiences, brands must combine the powers of social and mobile in order to reach these two groups.

Here’s where the plot begins thicken, because social mobile isn’t just coming into its own for these two demographics. Everyone from Boomers to Gen-Y and even Gen-X are all now using the combinations of mobile technology and social media. In 2015, 98 percent of Fortune-500 companies used some form of social media to engage with customers. What’s more, the number of global mobile phone users is expected to pass the five billion mark by 2019.

How Mobile & Social Come Together

There are several key ways mobile and social will continue to grow together that will help shape marketing programs for brands both large and small. Shoppers willingness and propensity to share a coupon or experience instantly through mobile with their friends and family members will only grow. Brands will begin to adopt more widespread ways of marketing thorugh mobile-social users for such things as drive mobile app downloads. With the rise of local-enabled marketing, successful marketers will distribute proximity based mobile wallet objects, such as coupons or loyalty rewards, via social networks. Additionally, brands will also acquire new mobile program users through compelling offers on their social page.

Mobile will continue to be a big part of the customer experience for these social platforms, as well as a significant part of a brand’s integrated marketing strategy between the mobile and social channels.

Successful brands that continue to embrace and evolve with the confluence of mobile and social will not only capture demographics with growing purchase power, such as Millennials and Gen-Z, but will also increase sales potential to other user groups as well.

The post What’s Next For Brands’ Social Marketing Strategies? appeared first on Mobile Marketing Watch.

That’s a bold statement, but it comes from premier research company Gallup, which recently surveyed more than 18,000 consumers about the influence of social media on their buying decisions.

According to Gallup, “Sixty-two percent said they had no influence at all. Even among millennials (those born after 1980), whom companies often think of as the core social media audience, 48 percent said these sites were not a factor in their decision-making.”

Ouch.

But it makes sense. Even as social media sites like Facebook, Twitter, and Instagram — to name three — plumb the depths of their advertising options and offer something new seemingly every day, users of these sites may react by steeling themselves against the marketing onslaught.

Besides, that’s not why people use these sites, according to Gallup’s data, published this by the Wall Street Journal.

Gallup research shows that “the vast majority of consumers (94 percent) who use Facebook, Twitter, and other social networking channels do so to connect with family and friends. They are far less interested in learning about companies and/or their products, which implies that many companies have social media strategies in place that may be largely misdirected.”

Double ouch.

What to do? For starters, companies that assume they can use social media to increase brand awareness and augment a customer base need to broaden their focus.

“If companies want to acquire new customers, their best bet is to engage their existing customers and inspire them to advocate on their behalf,” advises Gallup. “Customer engagement drives social engagement — the degree to which consumers will work for or against an organization within their social networks — not the other way around.”

In other words, you have to make them like you before they’ll bang the drum for you on social media sites.

“Gallup has consistently found that customer engagement is influenced in large part by how well a company aligns all of its touch points,” notes the WSJ. “Social media do not exist in a vacuum, and consumers rarely interact with companies through these channels alone.”

The entire article is a must-read for today’s social media-obsessed marketing professionals.

The post Is the Hoopla Over Social Media Marketing the Biggest Myth Ever? appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Marsha Friedman, CEO of EMSI Public Relation.

Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do.

They fail to recognize just how powerful social media can be as a tool that allows them to promote their brands, communicate with customers and handle damage control when complaints come tumbling in.

What they don’t realize is that abstaining from social media really isn’t an option any longer. Social media carries on with or without you, and if you own or manage a business there’s a chance you are already a part of it – through people’s reviews and comments – whether you like it or not.

Recently, I was thinking about the changing ways in which businesses and customers interact, and I asked Jay York and Brittany Vaill, two social media strategists at my company, for their insight about the role social media sites play in that interaction.

“One good example is how Facebook is being used as a customer-service platform,” Jay says. “Customers can go to a company’s Facebook page and send the company a message, instead of making a phone call or sending an email. People want to talk to you on social media and they expect you to talk back.”

If you don’t have anyone managing your social media accounts, though, those consumer questions and complaints are met with silence – and that’s not good.

Jay encountered such a situation not long ago when he began handling social media for a client. Previously, no one had monitored the company’s accounts. Ill will had been building with customers who had issues with the company’s product, but were getting no response to their complaints.

One of Jay’s first tasks was to begin responding to those unanswered social media posts. He was able to start building good will as a result.

“You have to be there,” Jay says. “If the only way to contact you is through email or by phone, then that takes away a quick means of communication that many people want and expect.”

Brittany reminded me that many daily newspapers traditionally have had restaurant critics, movie critics or theater critics whose opinions could sway an audience.

“But today everybody can be a critic,” Brittany says. ““That means you need to step it up and be on your game because you never know when a disgruntled customer is going to show up on Twitter with an angry tweet.”

Brittany and Jay say there are at least four ways social media is transforming the interaction between businesses and consumers:

• Quality of communication. The rise of social media and various social media tools, such as Facebook Messenger, has made communication much quicker and much better. Anyone now can dash off a quick comment or question at nearly any time. The same speed of communication goes for you as a company for whenever you have an important or timely message to share.
• Variety of audiences. Social media isn’t something that only young people use. Every generation is represented. Name a demographic and you can target them and reach them through social media.
• Responsiveness. You can respond quickly to customers’ questions, concerns and needs. That helps you build one-on-one relationships with customers who become loyal and spread the good word about your company on their social media sites.
• Transparency. The whole world can check in on how you handle those consumer questions and complaints. “If you go on a site and see that a company is responding quickly to its customers, then you are more likely to want to do business with them,” Brittany says. Of course, the opposite also is true.
Never before have companies had to compete in quite this way. Years ago, consumers had no quick and easy way to gauge the reputation of a business, unless perhaps a neighbor or a cousin happened to have done business with you.

Now they can see what the world thinks about you. And you certainly want them to think only the best.

That’s why social media is not just a pesky annoyance anymore. It’s an important piece of your marketing that should command your attention in as professional a way as every other piece of your business.

The post Opinion: How Social Media Can Make Or Break Your Brand appeared first on Mobile Marketing Watch.

In fact, there are several social media marketing mistakes that continue to be made even though battle-tested veterans in this field have already learned better.

So what are the mistakes you should avoid at all costs? Check out this insightful infographic from DMP shared below (and take notes).

The post Social Media Marketing Mistakes: Which Ones Are You Making? appeared first on Mobile Marketing Watch.

So purports an October, 2015 study by Ascend2 which queried 294 marketing, sales, and business professionals around the world about their most important social media marketing objectives were.

“Almost two-thirds of respondents said that increasing audience engagement was crucial,” reports eMarketer. “Other intentions included increasing brand awareness, lead generation, and website traffic.”

Of course, according to 82 percent of the marketing professionals, development of compelling content is key to even social media strategies.

“That content is very likely to include video, according to respondents, more of whom rated that format effective for social media marketing than any other type of content,” reports eMarketer. “Infographics and blog posts rounded out the top three.”

While marketers at times struggle with content creation, they’re not going to stop trying.

That’s because by 2015, 88.2 percent of U.S. companies will be using social networks for marketing purposes — and by 2017 that number will grow to 89.4 percent, eMarketer forecasts.

The post Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Kim Staflund, the founder and publisher at Polished Publishing Group (PPG).

What an amazing world we live in nowadays. You can quite easily promote yourself and your business without leaving your couch. This gives introverts a worldwide audience, no matter where you’re starting from. No need for forced interaction, small talk, or gregarious chatter. The Internet is the great equalizer. You don’t need to be the master networking champion of the office, or the center of the company cocktail party. If you’re an introvert and want to promote yourself or a product, all you need is an Internet connection and a plan.

Here’s how.

Get a Storefront

Just as it is for businesses inside a traditional shopping mall, your online market is a fluid and ever-changing stream of old and new customers. When they’re ready to buy whatever it is you’re selling, you want them to recall you and your business ahead of all the others. In the world of advertising, sales, and marketing, this is known as creating top-of-mind awareness.

Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive. We’re talking hundreds, maybe even thousands, of dollars per month to run enough ads to achieve top-of-mind awareness with the general public, depending on how large a trading area you’re trying to reach. Luckily, there’s a more sensible, modern option: Get yourself a website. Don’t shirk at the cost or try to sidestep around it. Websites are the new storefronts, and it’s not as hard as you think.

• With enough comparative shopping, you can find someone to build your website at a reasonable cost—unless you’re savvy enough to build your own through a free or low-cost service like WordPress. If you’ve got something to sell, a website is worth the investment. To find the best company for you, dig around online (as an introvert, you’re probably good at that). Read testimonials. Ask for referrals.
• Make sure your website looks professional. It doesn’t need a lot of bells and whistles, but it does need to look polished, even if the template is simple.
• Most sure the site is easy for you to maintain.

Get Blogging (But Do It Right)

Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. You can talk about yourself without talking about yourself.

Some of your keywords, like your business name, might have a fairly high search engine ranking, depending on the nature of your business. Blogging can help to improve that. The idea is to write several short, effective posts—think of them as 500-word essays that contain the phrases that your customers type into a search engine when they are looking for your particular product—and then share those articles with others via email and social media websites. The ultimate goal is for your articles to show up in the top five search results on page one of a search engine because this will dramatically improve the chances of being seen. Obviously, the more articles that are posted online, and the more often they’re shared by others on a regular basis, the better it will work.

What makes for an effective blog post? It needs to be useful to your reader, true to your business or product, and something that can go viral. Make your language clear, concise, and consistent.

Get Social

Now that you’ve got your storefront and your blogging underway, you also have the benefit of free social media websites to super-charge both. We can talk about Twitter and Facebook, but if you’re in it for business and networking, LinkedIn is still a safe bet. Here’s a few tips on the smart way to get “linked in”:

• Build your audience gradually by posting relevant and informative blog entries twice a week to groups that are interested in your topic matter, and only occasionally as status updates directly from your profile page.
• Once you have connections and an audience, don’t push people too hard. Don’t, for example, send people unsolicited email requests to buy your products.
• Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.

The post 3 Social Media Marketing Musts for Introverts appeared first on Mobile Marketing Watch.