Clear Channel Outdoor has launched two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought after urban metro area of San Francisco, Calif.
According to a provided release, CCO will fuse the new “Digital Urban Panel” networks into its Clear Channel Outdoor RADAR campaign planning and attribution solutions by Feb 2018, becoming the first street-level media capable of reaching audience groups based on their consumer travel patterns and behaviors derived from mobile data.
The roll-out of these HD digital screens, in prime locations throughout San Francisco, converts traditional media into highly valuable, dynamic digital inventory that allows brands to engage with residents and tourists using state of the art digital technology.
“Our new Digital Urban Panel networks gives advertisers a new and proven way to reach motorists and pedestrians in prime locations throughout the densely populated San Francisco area, where there is limited digital inventory,” said Bob Schmitt, Regional President, Clear Channel Outdoor. “Our clients look to us to help them reach their desired audience in innovative, fresh and creative ways, and we’re excited to activate the first of these networks.”
All 100 Digital Urban Panels on pre-existing street-level news racks throughout the city are IP addressable and offer dynamic and real-time content capabilities. The first 50 screen digital network went live Nov. 20. The second, 50 screen digital network, will be complete the first quarter of 2018.
