MMW was recently briefed by the team at Millennial Media, a leading independent mobile ad marketplace, about its coupling with AudienceScience, a global advertising technology and services company.
The companies have just announced a “strategic relationship” to offer AudienceScience customers access to premium mobile inventory in Millennial Media’s programmatic environment.
Through this partnership, AudienceScience, with its Helios, an Enterprise Advertising Management System, enables brand advertisers to buy premium inventory programmatically via the Millennial Media Exchange. AudienceScience Helios gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and, now, mobile media.
“We are dedicated to providing our customers with the greatest media buying opportunities across the digital landscape,” boasts Mike Peralta, CEO at AudienceScience. “Millennial Media’s tremendous mobile expertise, programmatic chops and premium mobile inventory enables our customers to reach consumers on the devices they use most.”
