Mission Accomplished? dataxu Aims to Solve TV Attribution
This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV…
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New AI-Powered Mobile Optimizer Launches for Advertisers
Ahead of the weekend, DataXu — a provider of programmatic marketing and analytics software — announced the global rollout of…
DataXu Aims to ‘Solve’ Cross-Device Management
Whenever a potential issue stands to be “solved” by a new solution, people take notice. For that reason, all eyes…