Unity Tapped By Zynga for Exclusive Mobile Game Rewarded Advertising Partner
Unity Technologies, touted as the largest global development platform for creating 2D, 3D, VR and AR games, announced Tuesday that…
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Major Marketing, Advertising Partnerships Announced at CES 2016
Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Zynga, a leading social game developer,…
Zynga Confident in Mobile Engagement Advertising Product for Social Games
Zynga Inc. — a leading social game developer — has announced the launch of SponsoredPLAY, a “first-of-its-kind” engagement advertising product…
Top Microsoft Executive Reportedly Leaving Xbox for Zynga
All Things D reported Monday that Don Mattrick, president of Microsoft’s Interactive Entertainment unit, is on his way out of…
Zynga Gets Zapped on Wall Street
Zynga is taking its lumps on Wall Street this week following disappointing earnings for Q1 2013. The top global provider…
Mobile Tech Giants Take Up Controversial Issue Before U.S. Supreme Court
Some of the biggest names in mobile technology and business will tell the U.S. Supreme Court of their support for…
Zynga Earnings Show The Company is Still In The Game
Although concern still exists with regard to the long-term profitability potential of Zynga, the company is pleasantly surprising some today…
Zynga No Longer ‘King’ of Facebook Gaming
The news just keeps getting worse for Zynga. The Farmville maker is no longer the king of Facebook gaming. The…
Zynga Axes Eleven Games as Part of Cost Cutting Efforts
Zynga announced on the precipice of 2013’s arrival that it is closing for business eleven of its somewhat well-known titles….
Twitter Elevates New Executives in Promotion Wave
Reports surfaced early Thursday indicating that a handful of prominent players at Twitter have been shuffled around and elevated to…