EA Continues Aim to Corner Mobile Gaming Market with the Acquisition of Firemint

Electronic Arts is making another major move in the mobile gaming market, this time with the company’s announced acquisition of Firemint Pty Ltd., the world’s leading independent mobile development studio.

Based in Melbourne, Australia, Firemint will deliver no shortage of talent and mobile gaming expertise to EA.

Firemint is behind such original hits as Flight Control and Real Racing for Apple’s iPhone and iPad.

The deal is not material to EA overall, EA says, and is expected to close within four weeks without financial details being disclosed.

“The Firemint team is remarkable for its critical and commercial success,” said Barry Cottle, Executive Vice President and General Manger of EA Interactive. “Having them as part of EAi will accelerate our position as worldwide leader in game development for mobile devices and online gaming platforms.”

The agreement follows EA’s recent acquisition of Mobile Post Production Inc. (MPP), a recognized leader in high quality cross-platform development and porting of games for smartphones.

“The added technical expertise of MPP, combined with the creative talent of Firemint and our EAi studio teams, fuels EA’s leadership in delivering top selling, high quality games across mobile phones and smartphones, tablets and future digital interactive entertainment platforms,” Cottle concluded.